UK Government invests in TAG TrustNet’s blockchain initiative to make digital advertising more accountable, responsible and efficient

    13th January 2022 - London & Washington DC — The UK Government, through its innovation agency, Innovate UK, has awarded a...

    China Advertising Association (CAA) and the Trustworthy Accountability Group (TAG) Agree New Standard to Detect and Remove Invalid Traffic (IVT) in Digital Advertising

    ABG, IAB GCC and TAG Launch New Standards to Fight Criminal Activity and Promote Brand Safety in Digital Advertising in the Gulf Cooperation Council (GCC) Region

    “JUSTICE HAS BEEN SERVED” IN 10-YEAR PRISON SENTENCE FOR CREATOR OF METHBOT AD FRAUD OPERATION, SAYS TAG

    IAB HK & TAG to work together to tackle criminal activity and promote brand safety in digital advertising

    AD FRAUD HELD BELOW 1% IN INDUSTRY-CERTIFIED CHANNELS FOR FIRST TIME

    New US Fraud Benchmark Study Finds Record-Low IVT Rates in TAG Certified Channels; Advertisers Express Comfort with...

    Analysis Shows Continued Low Ad Fraud Rates in Industry-Certified Channels in Asia-Pacific Markets

    TAG Asia-Pacific Fraud Snapshot Shows IVT Rate Maintained Under 1% for Second Year in TAG Certified Channels

    TAG TrustNet Expands to Reach More Ad Industry Participants in Markets Beyond UK

    TAG TrustNet is going global!

    EUROPEAN STUDY SHOWS MINIMAL AD FRAUD WHEN MULTIPLE SUPPLY CHAIN PARTICIPANTS ADOPT RIGOROUS STANDARDS

    Third Annual Benchmark Study from The 614 Group Confirms Low 0.69% IVT in TAG Certified Channels Despite Surge in Attacks...

    85% OF UK CONSUMERS WOULD BOYCOTT FAVOURITE BRANDS IF ADS APPEARED NEAR COVID-19 CONSPIRACIES

    Respondents also say online hate speech has jumped in past year and support blocking ads near such content, according to...

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