Study Shows 20% Drop In European Ad Fraud Over Prior Year In TAG Certified Channels

    Fourth Annual TAG European Fraud Benchmark Report Shows Decline from Already-Low 0.69% to 0.55% IVT Rate in TAG Certified...

    TAG Outreach Prompted Reduction In Ad Spend By Most Brands Advertising On European Pirate Sites

    79% of European Advertisers Reduced Ad Impressions on Pirate Sites Following Communication by TAG’s Project Brand Integrity

    New Industry Data Shows Record Low Ad Fraud Rates In Industry-Certified Channels Across Major Asia-Pacific Markets

    Third Annual Analysis of Asia-Pacific Fraud Shows IVT Rate Falling to 0.37% When Multiple Supply Chain Participants Have TAG...

    TAG Sets Record for Seal Certifications As Industry Closes Ranks Against Fraud, Malware and Brand Safety Threats

    231 TAG Certified Members Represent “Who’s Who” of Influential Digital Ad Companies

    UK Government invests in TAG TrustNet’s blockchain initiative to make digital advertising more accountable, responsible and efficient

    13th January 2022 - London & Washington DC — The UK Government, through its innovation agency, Innovate UK, has awarded a...

    China Advertising Association (CAA) and the Trustworthy Accountability Group (TAG) Agree New Standard to Detect and Remove Invalid Traffic (IVT) in Digital Advertising

    ABG, IAB GCC and TAG Launch New Standards to Fight Criminal Activity and Promote Brand Safety in Digital Advertising in the Gulf Cooperation Council (GCC) Region

    “JUSTICE HAS BEEN SERVED” IN 10-YEAR PRISON SENTENCE FOR CREATOR OF METHBOT AD FRAUD OPERATION, SAYS TAG

    IAB HK & TAG to work together to tackle criminal activity and promote brand safety in digital advertising

    AD FRAUD HELD BELOW 1% IN INDUSTRY-CERTIFIED CHANNELS FOR FIRST TIME

    New US Fraud Benchmark Study Finds Record-Low IVT Rates in TAG Certified Channels; Advertisers Express Comfort with...

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