TAG working groups develop and maintain the certification standards for each of TAG’s certification programs, as well as the fraud, threat-sharing, and brand safety tools companies need to fight crime and increase transparency effectively.

Bringing together thought leaders from across the industry, these working groups ensure that TAG stays on the cutting edge of digital advertising best practice – and ahead of criminal enterprises.

Within the Working Groups, members discuss and collaborate on emerging threats, technologies, procedures, and more, with the goal of evolving and enhancing TAG's certification requirements. Working Groups allow members to have a voice-at-the-table and help drive forward the issues they are passionate about and help shape future standards for the industry.

TAG Working Groups The Working Group Brief


The Working Group Brief

The Working Group Brief is the monthly TAG Working Group newsletter. The Working Group Brief shares the details of the conversations had in the most recent meet, topic areas that will be discussed in the next call and details of the next working group.

If you are a TAG Member, the full version of the newsletter will be in your inbox! 

Below, you will find the lite version of the Working Group Brief. 




Working Groups 


The Anti-Fraud Working Group works to combat the negative impact of fraudulent bot-generated, non-human traffic by working with TAG to develop and enhance anti-fraud standards, protocols and tools for all types of entities in the supply chain.

Current Co-Chairs

John Alleva
SVP, Planning & Monetization


Azma Gohar
Senior Director, Compliance


 Jessica Penny
Senior Brand Manager - Brand Assurance




For more information, or to join the Anti-Fraud Working Group, email antifraud@tagtoday.net.


The Anti-Malware Working Group coordinates industry-wide efforts to improve defense against malvertising attacks to create a safer, more enjoyable experience for consumers and a more trustworthy system for advertisers.

Current Chair

Chris Hallenbeck
Senior Director, Marketplace Quality



For more information, or to join the Anti-Malware Working Group, email at info@tagtoday.net.

Brand Safety

In order to enable companies to promote a brand safe environment, the TAG Brand Safety Working Group maintains the Brand Safety Certified Guidelines, which promote the flow of advertising budgets to participants in digital advertising upholding an industry regulated framework for brand safety and anti-piracy.

Current Co-Chairs

Abrahim Farraj
Senior Director, Brand Safety 


Alex Thomas
Brand Safety & Responsible Investment Director


Allie Wootton
Group Lead - Anti-Piracy Advertising and Payment Strategy




For more information, or to join the Brand Safety Working Group, email at info@tagtoday.net.

Enable Transparency

The Enable Transparency Working Group looks at how harmonising data sets for all digital advertisers, helps to promote the flow of media spend to organisations that uphold industry-regulated frameworks for transparency.

Current Chair

Matt Simpson
EVP Chief Digital Operations Officer




For more information, or to join the Enable Transparency Working Group, email at info@tagtoday.net.

Ready to get started?

TAG membership the first step for companies to participate in all TAG programs and Working Groups.

Become a member today

Still have questions? Contact us or email info@tagtoday.net.