With the continual rise and constant innovation within digital advertising, Transparency has become an increasingly important hygiene factor for all media buyers and planners. Marketers are more conscious than ever in working with partners who will not only deliver results but ensure the brand's message is safeguarded from any malicious activity within the ecosystem. According to MetaMarkets research, 74% of marketers would increase their advertising spend by up to 50% if they had access to more transparent data. The lack of transparency in digital advertising creates a myriad of issues including fraudulent activity, malicious attacks, piracy, brand safety, etc.
Nearly half of all brands (49%) said they can’t trust a fifth or more of the data upon which they base media buying decisions.Marketers want to super charge their ad spend power with transparent data
Announced in November 2023, TAG’s Certified for Transparency Seal is designed to increase campaign data visibility for marketers and their adtech partners by establishing an always-on ‘shared truth’. This common transparency framework will ultimately lead digital advertisers to increase their confidence and control over their media spend and raise the value of inventory for sellers who can prove they are responsible, accountable, and transparent.
TAG TrustNet applies distributed ledger technology (DLT) to real-world challenges faced by the TAG Community – and the digital advertising industry as a whole. Powered by technology partner Fiducia, TAG TrustNet builds trust and transparency across the supply chain by establishing a common “truth” on metrics that will improve the efficiency of reporting for all stakeholders, including the verification of TAG certification status for inventory, and strengthening the industry’s fight against ad fraud and other brand safety concerns.
The first step of becoming a TAG Member is to achieve the Verified by TAG seal. All prospective companies looking to join the TAG Community must go through our proprietary background check, done in partnership with Dun & Bradstreet. This process confirms the legitimacy of the organization.
If you’re on the hunt for trusted and transparent partners, then look no further. The TAG Registry is THE database to use if you want to find TAG Certified Partners. The database keeps an up-to-date record of the entire TAG Community, which currently stands at 750+ members.
Members are added to the TAG Registry if they’ve achieved the Verified by TAG Seal.