Welcome to the Member Spotlight! 

This is a TAG series where we talk to TAG Members and:

  • explore the different channels within digital advertising,
  • take a look at regional differences in digital advertising,
  • discuss their TAG achievements, 
  • share any advice, hints and tips on how best to leverage TAG's resources,
  • and more!

Episode 2: Phil Schraeder - GumGum

In this episode, GumGum's Phil Schraeder and TAG's Jules Kendrick talk about how brand safety and brand suitability come into play with contextual targeting. 

 

MemberSpotlight_gumgum_Loading-min


Episode 1: Erika Foster - Magna/IPG Mediabrands

In this episode, Magna's Erika Foster and TAG's Vanessa Goff-Yu talk about what brand and marketers' tend to look for in brand safety parameters for their campaigns, regional differences (specifically in EMEA) on brand safety needs and more!

MemberSpotlight_Magna-min