The European ad industry’s anti-fraud programmes prevented €3.45bn in potential Invalid Traffic (IVT) losses in 2023, a new...
Two years after the Association of National Advertisers (ANA) benchmarked the relative cost of programmatic ad spending,...
As the media industry continues to evolve, 2024 became a pivotal year with the rise of AI integration, growing demands for...
A look at some of the key moments in ad tech over the last year.
Panelists from Human, The Trade Desk, and LinkedIn reveal their tips
How do you make sure your keyword blocklist is a scalpel… and not a sledgehammer?
To help companies make sure their...
There has never been more news at our fingertips, and it’s never been harder to establish which of it is true. Richard...
TAG Study Conducted with 4A's, ANA, and IAB Finds 92% Reduction in IVT-Related Losses in U.S. Last Year Because of...
Resulting in a 92% reduction in potential adspend losses, US advertisers were saved billions of ad dollars courtesy of...
The digital advertising industry’s collaborative anti-fraud efforts have reduced losses due to Invalid Traffic (IVT),...
