MobileFuse, a leading advertising and technology platform, today announced it has earned Trustworthy Accountability Group...
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WPP Media has achieved TAG recertification for 2026, reaffirming our commitment to operating to the highest standards of...
Fraud is one of the toughest challenges facing the music industry today. Fake streams, identity fraud, and misallocated...
While considerable improvements have been made in the efficiency of their ad spending over the past couple of years, major...
Telecoms brand Vodafone has been using AI-powered tools to help it maximise the inventory accessed across European news...
The European ad industry’s anti-fraud programmes prevented €3.45bn in potential Invalid Traffic (IVT) losses in 2023, a new...
Two years after the Association of National Advertisers (ANA) benchmarked the relative cost of programmatic ad spending,...
As the media industry continues to evolve, 2024 became a pivotal year with the rise of AI integration, growing demands for...
A look at some of the key moments in ad tech over the last year.
