Fraud is one of the toughest challenges facing the music industry today. Fake streams, identity fraud, and misallocated...
While considerable improvements have been made in the efficiency of their ad spending over the past couple of years, major...
Telecoms brand Vodafone has been using AI-powered tools to help it maximise the inventory accessed across European news...
The European ad industry’s anti-fraud programmes prevented €3.45bn in potential Invalid Traffic (IVT) losses in 2023, a new...
Two years after the Association of National Advertisers (ANA) benchmarked the relative cost of programmatic ad spending,...
As the media industry continues to evolve, 2024 became a pivotal year with the rise of AI integration, growing demands for...
A look at some of the key moments in ad tech over the last year.
Panelists from Human, The Trade Desk, and LinkedIn reveal their tips
How do you make sure your keyword blocklist is a scalpel… and not a sledgehammer?
To help companies make sure their...
There has never been more news at our fingertips, and it’s never been harder to establish which of it is true. Richard...
