Effective Date: September 23, 2019
Natural persons located in the European Economic Area (“EEA”) should review the General Data Protection Regulation (“GDPR”) here.
Information We Collect and/or Receive; the Purpose of Collection and Use
Contact Information. We collect contact information on our Website from visitors that wish to obtain information about our work or join our efforts to build trust in the digital advertising supply chain. Contact information is provided via browser forms or online forms, and includes first name, last name, and e-mail address (“Contact Information”). This Contact Information is used by us to contact our Website visitors, as appropriate, for the purpose of providing the requested information or to provide member services, such as participation in TAG programs and tools.
TAG Registration Information. If you would like to apply for TAG Registration, you will be asked to provide certain information such as your company name, company legal name, address, phone number, Corporate ID type, Corporate ID, business type, website address, date of incorporation, country of incorporation, and contact information of the TAG Compliance Officer including name, work e-mail address and phone number (collectively, “TAG Registration Information”). TAG Registration Information is used by us to validate the applicant company’s identity and determine whether the company is eligible to become TAG Registered and a member of TAG (“TAG Member”).
Other Information. In addition to the Contact Information and TAG Registration Information we may collect or receive the following other information (“Other Information”):
- From Your Activity. In an ongoing effort to improve the Website we automatically collect certain information when you access and/or use the Website. This information consists of IP addresses, browser type and language, referring and exit pages and URLs, date and time, amount of time spent on particular pages, the pages visited on the Website, return visits to the Website and similar information concerning your use of the Website.
- From Cookies. Cookies are small packets of data that a website stores on the hard drive of your computer or mobile device to “remember” information about your visit. We may use session cookies (which expire once you close your web browser) and persistent cookies (which stay on your computer/device until you delete them). If you do not want us to place a cookie on your hard drive, you may be able to turn that feature off on your computer or mobile device. Please consult your Internet browser’s documentation for information on how to do this and how to delete persistent cookies. However, if you decide not to accept cookies from us, certain features of the Website may not function properly.
- From Web Beacons. A “Web Beacon” is an object embedded in a web page, which allows website operators to check whether a user has viewed a particular web page, and which typically are invisible to the user. We may use Web Beacons on the Website to count users who have visited particular pages of the Website. While you may not decline Web Beacons, you may render them ineffective by declining all Web Beacons or modifying your browser settings to provide notifications each time a Web Beacon is tendered thereby allowing you to accept or decline Web Beacons on an individual basis.
For Hubspot, please visit: https://legal.hubspot.com/privacy-policy
Aggregate Data. In an ongoing effort to better understand our users and the Website we may analyze your information in aggregate form, and merge your information with other data for purposes of our reporting, planning, development, operating, maintaining, managing, and improving the Website. The aggregate information collected through the Website does not identify you personally; similarly, user level information (i.e., IP Address or Device Identifier) can identify a user’s computer or mobile phone but not the user directly (such as by name). We may share this data with our affiliates, agents, and business partners.
Sharing with Third Parties
We engage other companies and individuals to perform certain business-related functions on our behalf. Examples may include customer relationship management service providers, technical consultants and service providers, financial service providers and consultants, information service providers, hosting services, data storage companies, and database management/back-up services. These other companies and individuals will have access to personal information only as necessary to perform their functions and to the extent permitted by law.
Disclosures to Public Authorities
We are required to disclose personal information in response to lawful requests by public authorities, including for the purpose of meeting national security or law enforcement requirements. We may also disclose personal information to other third parties when compelled to do so by government authorities or required by law or regulation including, but not limited to, in response to court orders and subpoenas.
Opt-Out for Direct Marketing
You may opt out at any time from the use of your personal information for direct marketing purposes by emailing the instructions to this email address: email@example.com. Please allow us a reasonable time to process your request.
You may also manage your receipt of marketing communications by clicking on the "Unsubscribe" link located on the bottom of such email and following the instructions found on the page to which the link takes you. Please allow us a reasonable time to process your request.
Links to Third-Party Sites
If you choose to share information about articles that you’ve viewed through your social media accounts while visiting our Website, those social media companies may collect information about you. Your interactions with social media companies and the use of their features are governed by the privacy policies of the social media companies who provide those features. We encourage you to carefully read the privacy policies of any social media accounts you create and use.
How We Protect Your Information
TAG takes reasonable and appropriate security measures to protect your personal information from loss, misuse, and unauthorized access, disclosure, alteration and destruction, taking into account the risks involved in processing and the nature of such data, and comply with applicable laws and regulations. You should keep in mind, however, that no internet transmission is 100% secure or error-free.
Access to Personal Information
Retention of Personal Information
Important Notice to All Non-U.S. Residents
If you are located outside of the United States, please be aware that any information provided to us, including personal information, will be transferred from your country of origin to the United States (where it may be stored and/or processed in our servers, or in a cloud environment provided by our service providers).
In addition, TAG does not monitor, recognize or honor any opt-out or do not track mechanisms including general web browser, “Do Not Track” settings and/or signals.