Effective Date: July 18, 2018
Information We Collect and/or Receive; the Purpose of Collection and Use
Contact Information. We collect contact information on our Website from visitors that wish to obtain information about our work or join our efforts to build trust in the digital advertising supply chain. Contact information is provided via browser forms or online forms, and includes first name, last name, and e-mail address (“Contact Information”). This Contact Information is used by us to contact our Website visitors, as appropriate, for the purpose of providing the requested information.
TAG Registration Information. If you would like to apply for TAG Registration, you will be asked to provide certain information such as your company name, company legal name, address, phone number, Corporate ID type, Corporate ID, business type, website address, date of incorporation, country of incorporation, and contact information of the TAG Compliance Officer including name, work e-mail address and phone number (collectively, “TAG Registration Information”). TAG Registration Information is used by us to validate the applicant company’s identity and determine whether the company is eligible to become TAG Registered and a member of TAG (“TAG Member”).
Other Information. In addition to the Contact Information and TAG Registration Information we may collect or receive the following other information (“Other Information”):
- From Your Activity. In an ongoing effort to improve the Website we automatically collect certain information when you access and/or use the Website. This information consists of IP addresses, browser type and language, referring and exit pages and URLs, date and time, amount of time spent on particular pages, the pages visited on the Website, return visits to the Website and similar information concerning your use of the Website.
- From Cookies. Cookies are small packets of data that a website stores on the hard drive of your computer or mobile device to “remember” information about your visit. We may use session cookies (which expire once you close your web browser) and persistent cookies (which stay on your computer/device until you delete them). If you do not want us to place a cookie on your hard drive, you may be able to turn that feature off on your computer or mobile device. Please consult your Internet browser’s documentation for information on how to do this and how to delete persistent cookies. However, if you decide not to accept cookies from us, certain features of the Website may not function properly.
- From Web Beacons. A “Web Beacon” is an object embedded in a web page, which allows website operators to check whether a user has viewed a particular web page, and which typically are invisible to the user. We may use Web Beacons on the Website to count users who have visited particular pages of the Website. While you may not decline Web Beacons, you may render them ineffective by declining all Web Beacons or modifying your browser settings to provide notifications each time a Web Beacon is tendered thereby allowing you to accept or decline Web Beacons on an individual basis.
For Hubspot, please visit: https://legal.hubspot.com/privacy-policy
For Google Analytics, please visit: https://support.google.com/analytics/answer/6004245
Aggregate Data. In an ongoing effort to better understand our users and the Website we may analyze your information in aggregate form, and merge your information with other data for purposes of our reporting, planning, development, operating, maintaining, managing, and improving the Website. The aggregate information collected through the Website does not identify you personally; similarly, user level information (i.e., IP Address or Device Identifier) can identify a user’s computer or mobile phone but not the user directly (such as by name). We may share this data with our affiliates, agents, and business partners.
Onward Transfer to Third Parties
With regard to the Principle of Accountability for Onward Transfer, for example, we remain liable if our agent processes such personal information in a manner inconsistent with the Privacy Shield Principles, unless we prove that we are not responsible for the event giving rise to the damage.
Opt-In to Certain Onward Transfers
To the extent applicable, we will not disclose your sensitive personal information to any third-party without first obtaining your opt-in consent. You may grant such consent by contacting us at firstname.lastname@example.org.
In each instance, please allow us a reasonable time to process your response.
Disclosures to Public Authorities
We are required to disclose personal information in response to lawful requests by public authorities, including for the purpose of meeting national security or law enforcement requirements. We may also disclose personal information to other third parties when compelled to do so by government authorities or required by law or regulation including, but not limited to, in response to court orders and subpoenas.
Opt-Out for Direct Marketing
You may opt out at any time from the use of your personal information for direct marketing purposes by emailing the instructions to this email address: email@example.com. Please allow us a reasonable time to process your request.
Links to Third-Party Sites
We may allow third-party websites, such as social networking websites, to collect non-personally identifiable information on our Website. These companies may use tracking technologies, including cookies and web beacons, to collect information about users of our Website in order to analyze, report on, or customize advertising on our Website or on other websites.
If you choose to share information about articles that you’ve viewed through your social media accounts while visiting our Website, those social media companies may collect information about you. Your interactions with social media companies and the use of their features are governed by the privacy policies of the social media companies who provide those features. We encourage you to carefully read the privacy policies of any social media accounts you create and use.
How We Protect Your Information
TAG takes reasonable and appropriate security measures to protect your personal information from loss, misuse, and unauthorized access, disclosure, alteration and destruction, taking into account the risks involved in processing and the nature of such data, and comply with applicable laws and regulations. You should keep in mind, however, that no internet transmission is 100% secure or error-free.
Access to Personal Information
Should you choose to unsubscribe from any mailing lists for which you registered, you may do so by following the instructions on how to unsubscribe provided in all TAG communications.
Retention of Personal Information
Important Notice to All Non-U.S. Residents
If you are located outside of the United States, please be aware that any information provided to us, including personal information, will be transferred from your country of origin to the United States (where it may be stored and/or processed in our servers, or in a cloud environment provided by our service providers). Except in the case of data transfers under the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework, your decision to provide such data to us, or allow us to collect such data through our Site or the Services, constitutes your consent to this data transfer.
Important Notice for Residents of the European Economic Area and Switzerland
TAG has further committed to refer unresolved privacy complaints under the EU-U.S. Privacy Shield Principles and Swiss-U.S. Privacy Shield Principles to BBB PRIVACY SHIELD, a non-profit alternative dispute resolution provider located in the United States and operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed by TAG, please visit www.bbb.org/EU-privacy-shield/for-eu-consumers for more information and to file a complaint. If these processes do not result in a resolution, you may also contact your local data protection authority, the US Department of Commerce, and/or the Federal Trade Commission for assistance. If your complaint still remains unresolved, then you have the right to invoke binding arbitration by the Privacy Shield Panel upon written notice to TAG at firstname.lastname@example.org.
In addition, TAG does not monitor, recognize or honor any opt-out or do not track mechanisms including general web browser, “Do Not Track” settings and/or signals.