Effective Date: September 1, 2023

Trustworthy Accountability Group, Inc. (“TAG,” “we,” “us,” or “our”) provides this Privacy Policy because we know that you care about how your information is collected, used, shared, and retained. This Privacy Policy applies to information collected from visitors (including individuals working for prospective or current TAG Members) through www.tagtoday.net (the “Website”) and from users of our member portal located at https://www.tagtoday.net/members (“Member Portal”). Please be sure to read this entire Privacy Policy. By visiting or using our Website and/or by accessing and using the Member Portal, you are agreeing to the terms of this Privacy Policy and the accompanying Terms of Use. If you do not agree to the terms of this Privacy Policy, then you should not visit or use the Website and the Member Portal. Please note that capitalized terms not defined in this Privacy Policy have the meaning ascribed to them in the Terms of Use.

GDPR & Data Privacy Framework Notice

Natural persons located in the United Kingdom or European Economic Area (“EEA”) should review the General Data Protection Regulation (“GDPR”) and Data Privacy Framework Notice here.

Further, the Data Privacy Framework Notice should be reviewed if your personal information is transferred from the EEA, United Kingdom, or Switzerland to the US pursuant to the E.U.-U.S. (or related UK Extension) or Swiss-U.S. Data Privacy Framework.

Information We Collect and/or Receive; the Purpose of Collection and Use

Contact Information. We collect contact information on our Website from visitors that wish to obtain information about our work or join our efforts to build trust in the digital advertising supply chain. Contact information is provided via browser forms or online forms, and includes first name, last name, and e-mail address (“Contact Information”). This Contact Information is used by us to contact our Website visitors, as appropriate, for the purpose of providing the requested information or to provide member services, such as participation in TAG programs and tools. We may also obtain your Contact Information, or related information, from Trusted Advertising Network, LLC (of which TAG is a sole member); such information may be used for the purposes described in this Privacy Policy.

TAG Registration Information. If you would like to apply for TAG registration, you will be asked to provide certain information such as your company name, company legal name, address, phone number, Corporate ID type, Corporate ID, business type, website address, date of incorporation, country of incorporation, and contact information of the TAG Compliance Officer including name, work e-mail address and phone number (collectively, “TAG Registration Information”). TAG Registration Information is used by us to validate the applicant company’s identity and determine whether the company is eligible to become TAG Registered and a member of TAG (“TAG Member”).

Member Portal Registration Information. In order to access our Member Portal, you will be asked to create an account which includes a Sign-In Name, Password, and Unique Identifiers.

Other Information. In addition to Contact Information, TAG Registration Information, and Member Portal Registration Information, we may collect or receive the following other information:

  • From Your Activity. In an ongoing effort to improve the Website and the Member Portal we automatically collect certain information when you access and/or use the Website and the Member Portal. This information consists of IP addresses, browser type and language, referring and exit pages and URLs, date and time, amount of time spent on particular pages, the pages visited on the Website and the Member Portal, return visits to the Website and the Member Portal and similar information concerning your use of the Website and the Member Portal.
  • From Cookies. Cookies are small packets of data that a website stores on the hard drive of your computer or mobile device to “remember” information about your visit. We may use session cookies (which expire once you close your web browser) and persistent cookies (which stay on your computer/device until you delete them). If you do not want us to place a cookie on your hard drive, you may be able to turn that feature off on your computer or mobile device. Please consult your Internet browser’s documentation for information on how to do this and how to delete persistent cookies. However, if you decide not to accept cookies from us, certain features of the Website and/or the Member Portal may not function properly.
  • From Web Beacons. A “Web Beacon” is an object embedded in a web page, which allows website operators to check whether a user has viewed a particular web page, and which typically are invisible to the user. We may use Web Beacons on the Website and the Member Portal to count users who have visited particular pages of the Website and the Member Portal. While you may not decline Web Beacons, you may render them ineffective by declining all Web Beacons or modifying your browser settings to provide notifications each time a Web Beacon is tendered thereby allowing you to accept or decline Web Beacons on an individual basis.
  • Third-Party Analytics. We may use one or more third–party analytics to evaluate your use of the Website and the Member Portal, compile reports on activity (based on, for example, their collection of IP addresses, Internet service provider, browser type, operating system and language, referring and exit pages and URLs, data and time, amount of time spent on particular pages, what sections of the Website and the Member Portal you visit, number of links clicked while on the Website and the Member Portal, search terms, and other similar usage data), and analyze performance metrics. These third parties use cookies and other technologies to help analyze and provide us the data. By accessing and using the Website and/or the Member Portal, you consent, to the extent permitted by applicable law, to the processing of data about you by these analytics providers in the manner and for the purposes set out in this Privacy Policy. For more information on these third parties, including how to opt out from certain data collection, please visit the sites below. Please be advised that if you opt out of any service, you may not be able to use the full functionality of the Website and the Member Portal.

For Hubspot, please visit: https://legal.hubspot.com/privacy-policy

Aggregate Data. In an ongoing effort to better understand our users and the Website and the Member Portal we may analyze your information in aggregate form, and merge your information with other data for purposes of our reporting, planning, development, operating, maintaining, managing, and improving the Website and the Member Portal. The aggregate information does not identify you personally; similarly, user level information (i.e., IP Address or Device Identifier) can identify a user’s computer or mobile phone but not the user directly (such as by name). We may share this data with our affiliates, agents, and business partners.

Additional Uses. We also use information collected pursuant to this Privacy Policy to respond to your inquiries and requests, operate our Website and the Member Portal, and improve your experience, analyze how our Website and the Member Portal is used, identify or remediate possible threats to Website and the Member Portal security, conduct research, do internal recordkeeping, solicit feedback regarding our Website and the Member Portal, provide relevant content on our Website and the Member Portal, and communicate with you via email regarding our current and future products and services.

Sharing with Third Parties

We engage other companies and individuals to perform certain business-related functions on our behalf or in conjunction with us. Examples may include customer relationship management service providers, technical consultants and service providers, financial service providers and consultants, information service providers, hosting services, data storage companies, and database management/back-up services. These other companies and individuals will have access to personal information as reasonably necessary to perform their functions (including the purposes set forth in this Privacy Policy) and to the extent permitted by law.

We also share information with Trusted Advertising Network, LLC or other business partners to provide, or assist in their provision of, certain services or for marketing purposes (joint or otherwise).

Business Transfer

In the event of a merger, dissolution, or similar corporate event, or the sale of all or substantially all of our assets, we expect that the information that we have collected, including personal information, would be transferred to the surviving entity. All such transfers shall be subject to our commitments with respect to the privacy and confidentiality of such personal information as set forth in this Privacy Policy.

Disclosures to Public Authorities

We are required to disclose personal information in response to lawful requests by public authorities, including for the purpose of meeting national security or law enforcement requirements. We may also disclose personal information to other third parties when compelled to do so by government authorities or required by law or regulation including, but not limited to, in response to court orders and subpoenas.

Opt-Out for Direct Marketing

You may opt out at any time from the use of your personal information for direct marketing purposes by emailing the instructions to this email address: info@tagtoday.net. Please allow us a reasonable time to process your request.

You may also manage your receipt of marketing communications by clicking on the "Unsubscribe" (or similarly worded) link located on the bottom of such email and following the instructions found on the page to which the link takes you. Please allow us a reasonable time to process your request.

Links to Third-Party Sites

We may provide links or automatically redirect you to third-party websites that do not operate under this Privacy Policy. For example, if you click on a link on our Website and/or the Member Portal for another website, you may be taken to a website that we do not operate or control. You should review the privacy policies and terms of use of all third-party websites that you access. These third-party websites may independently solicit and collect information from you. On occasion, those third-party websites may provide us with information about your use of those websites. PLEASE NOTE THAT THIS PRIVACY POLICY DOES NOT COVER THE COLLECTION AND USE OF INFORMATION BY SUCH THIRD PARTIES.

If you choose to share information about articles that you’ve viewed through your social media accounts while visiting our Website and the Member Portal, those social media companies may collect information about you. Your interactions with social media companies and the use of their features are governed by the privacy policies of the social media companies who provide those features. We encourage you to carefully read the privacy policies of any social media accounts you create and use.

How We Protect Your Information

We take reasonable and appropriate security measures to protect your personal information from loss, misuse, and unauthorized access, disclosure, alteration, and destruction, taking into account the risks involved in processing and the nature of such data, and comply with applicable laws and regulations. You should keep in mind, however, that no internet transmission is 100% secure or error-free.

Personal Information Rights Requests

In accordance with applicable law, we will provide a process to enable you to access, delete, update, or otherwise submit requests in relation to your personal information. Where applicable law does not provide this right to you, we may provide these rights to you at our discretion in each case. Where such rights are provided under applicable law, you can request these rights by contacting us by email at info@tagtoday.net. You may be asked to provide additional information to verify your identity before rights requests may be fulfilled. If you ask us to remove your personal information, we reserve the right to retain as much of your personal information, and for so long as we deem necessary, to comply with our legal, regulatory, internal audit, and record-keeping requirements, subject to applicable law.

Retention of Personal Information

We will retain your personal information in a form that identifies you only for as long as it serves the purposes for which it was initially collected as stated in this Privacy Policy, subsequently authorized, or as allowed under applicable law.

Important Notice to All Non-U.S. Residents

If you are located outside of the United States, please be aware that any information provided to us, including personal information, will be transferred from your country of origin to the United States (where it may be stored and/or processed in our servers, or in a cloud environment provided by our service providers). Except in the case of data transfers under the GDPR, your decision to provide such data to us, or allow us to collect such data through our Website, Member Portal or otherwise through our services (such as member services), constitutes your consent to this data transfer.

California Residents

In addition, TAG does not monitor, recognize, or honor any opt-out or do not track mechanisms including general web browser, “Do Not Track” settings and/or signals.


TAG does not knowingly collect personal information from children under the age of 13 through the Website and the Member Portal. If you are under the age of 13, please do not provide any personal information through the Website and the Member Portal. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce this Privacy Policy by instructing their children to never provide any personal information on this Website, Member Portal or any other web site without their permission. If you have reason to believe that a child under the age of 13 has provided personal information to TAG through the Website and/or the Member Portal, please contact us using the information in the Contact Us section of the Website and/or the Member Portal, and we will endeavor to delete that information from our databases.

Changes in our Privacy Policy

This Privacy Policy is effective as of the date stated at the top of this Privacy Policy. From time to time, we may update this Privacy Policy, and we will post any changes on the Website and the Member Portal as soon as they go into effect. By accessing and/or using the Website and/or the Member Portal after we make any such changes to this Privacy Policy, you are deemed to have accepted such changes. We encourage you to review this Privacy Policy regularly to stay informed.

Contact Us

If you have questions about this Privacy Policy, please contact us at info@tagtoday.net.