Privacy Policy


Effective Date: July 18, 2018

Trustworthy Accountability Group, Inc. (“TAG,” “we,” “us,” or “our”) provides this Privacy Policy because we know that you care about how your information is collected, used, shared and retained. This Privacy Policy applies to information collected from visitors (including TAG Members and customers) through (the “Website”). Please be sure to read this entire Privacy Policy. By visiting or using our Website, you are agreeing to the terms of this Privacy Policy and the accompanying Terms of Use. If you do not agree to the terms of this Privacy Policy, then you should not visit or use the Website. Capitalized terms not defined in this Privacy Policy have the meaning ascribed to them in the Terms of Use.

Information We Collect and/or Receive; the Purpose of Collection and Use

Contact Information.    We collect contact information on our Website from visitors that wish to obtain information about our work or join our efforts to build trust in the digital advertising supply chain. Contact information is provided via browser forms or online forms, and includes first name, last name, and e-mail address (“Contact Information”). This Contact Information is used by us to contact our Website visitors, as appropriate, for the purpose of providing the requested information.

TAG Registration Information.  If you would like to apply for TAG Registration, you will be asked to provide certain information such as your company name, company legal name, address, phone number, Corporate ID type, Corporate ID, business type, website address, date of incorporation, country of incorporation, and contact information of the TAG Compliance Officer including name, work e-mail address and phone number (collectively, “TAG Registration Information”). TAG Registration Information is used by us to validate the applicant company’s identity and determine whether the company is eligible to become TAG Registered and a member of TAG (“TAG Member”).

Other Information.   In addition to the Contact Information and TAG Registration Information we may collect or receive the following other information (“Other Information”):

  • From Your Activity. In an ongoing effort to improve the Website we automatically collect certain information when you access and/or use the Website. This information consists of IP addresses, browser type and language, referring and exit pages and URLs, date and time, amount of time spent on particular pages, the pages visited on the Website, return visits to the Website and similar information concerning your use of the Website.
  • From Cookies. Cookies are small packets of data that a website stores on the hard drive of your computer or mobile device to “remember” information about your visit. We may use session cookies (which expire once you close your web browser) and persistent cookies (which stay on your computer/device until you delete them). If you do not want us to place a cookie on your hard drive, you may be able to turn that feature off on your computer or mobile device. Please consult your Internet browser’s documentation for information on how to do this and how to delete persistent cookies. However, if you decide not to accept cookies from us, certain features of the Website may not function properly.
  • From Web Beacons. A “Web Beacon” is an object embedded in a web page, which allows website operators to check whether a user has viewed a particular web page, and which typically are invisible to the user. We may use Web Beacons on the Website to count users who have visited particular pages of the Website. While you may not decline Web Beacons, you may render them ineffective by declining all Web Beacons or modifying your browser settings to provide notifications each time a Web Beacon is tendered thereby allowing you to accept or decline Web Beacons on an individual basis.
  • Third-Party Analytics. We may use one or more third–party analytics services (such as Google Analytics) to evaluate your use of the Website, compile reports on activity (based on their collection of IP addresses, Internet service provider, browser type, operating system and language, referring and exit pages and URLs, data and time, amount of time spent on particular pages, what sections of the Website you visit, number of links clicked while on the Website, search terms, and other similar usage data), and analyze performance metrics. These third parties use cookies and other technologies to help analyze and provide us the data. By accessing and using the Website, you consent to the processing of data about you by these analytics providers in the manner and for the purposes set out in this Privacy Policy. For more information on these third parties, including how to opt out from certain data collection, please visit the sites below. Please be advised that if you opt out of any service, you may not be able to use the full functionality of the Website.

For Hubspot, please visit:

For Google Analytics, please visit:

Aggregate Data. In an ongoing effort to better understand our users and the Website we may analyze your information in aggregate form, and merge your information with other data for purposes of our reporting, planning, development, operating, maintaining, managing, and improving the Website. The aggregate information collected through the Website does not identify you personally; similarly, user level information (i.e., IP Address or Device Identifier) can identify a user’s computer or mobile phone but not the user directly (such as by name).  We may share this data with our affiliates, agents, and business partners.

Additional Uses. We also use information collected pursuant to this Privacy Policy to respond to your inquiries and requests, operate our Website, and improve your experience, analyze how our Website is used, identify or remediate possible threats to Website security, conduct research, do internal recordkeeping, solicit feedback regarding our Website, provide relevant content on our Website, and communicate with you via email regarding our current and future products and services.

Onward Transfer to Third Parties

Like many businesses, we hire other companies to perform certain business-related services. We may disclose personal information to certain types of third-party companies, but only to the extent needed to enable them to provide such services. The types of companies that may receive personal information and their functions are: customer relationship management programs, technical consultants and service providers, financial service providers and consultants, information service providers, hosting services, data storage companies and database management/back-up services. All such third parties function as our agents, performing services at our instruction and on our behalf pursuant to contracts which require they provide at least the same level of privacy protection as is required by this Privacy Policy and implemented by TAG. We may also disclose your information, including any personal information, to our affiliates and subsidiaries in order to support delivery of our products and services.

With regard to the Principle of Accountability for Onward Transfer, for example, we remain liable if our agent processes such personal information in a manner inconsistent with the Privacy Shield Principles, unless we prove that we are not responsible for the event giving rise to the damage.

Opt-In to Certain Onward Transfers

In the event TAG discloses personal information covered by this Privacy Policy to a third-party controller, TAG will do so consistent with any notice provided to you and any choice you have exercised regarding processing and disclosure. We enter into written contracts with any unaffiliated third-party data controllers requiring them to provide the same level of protection for personal information as the Privacy Shield requires.

To the extent applicable, we will not disclose your sensitive personal information to any third-party without first obtaining your opt-in consent. You may grant such consent by contacting us at

In each instance, please allow us a reasonable time to process your response.

Business Transfer

In the event of a merger, dissolution or similar corporate event, or the sale of all or substantially all of our assets, we expect that the information that we have collected, including personal information, would be transferred to the surviving entity. All such transfers shall be subject to our commitments with respect to the privacy and confidentiality of such personal information as set forth in this Privacy Policy.

Disclosures to Public Authorities

We are required to disclose personal information in response to lawful requests by public authorities, including for the purpose of meeting national security or law enforcement requirements. We may also disclose personal information to other third parties when compelled to do so by government authorities or required by law or regulation including, but not limited to, in response to court orders and subpoenas.

Opt-Out for Direct Marketing

You may opt out at any time from the use of your personal information for direct marketing purposes by emailing the instructions to this email address:  Please allow us a reasonable time to process your request.

Links to Third-Party Sites

We may allow third-party websites, such as social networking websites, to collect non-personally identifiable information on our Website. These companies may use tracking technologies, including cookies and web beacons, to collect information about users of our Website in order to analyze, report on, or customize advertising on our Website or on other websites.

We may provide links or automatically redirect you to third-party websites that do not operate under this Privacy Policy. For example, if you click on a link for website displayed on our Website, you may be taken to a website that we do not operate or control. You should review the privacy policies and terms of use of all third-party websites that you access. These third-party websites may independently solicit and collect information from you. On occasion, those third-party websites may provide us with information about your use of those websites. PLEASE NOTE THAT THIS PRIVACY POLICY DOES NOT COVER THE COLLECTION AND USE OF INFORMATION BY SUCH THIRD PARTIES.

If you choose to share information about articles that you’ve viewed through your social media accounts while visiting our Website, those social media companies may collect information about you. Your interactions with social media companies and the use of their features are governed by the privacy policies of the social media companies who provide those features. We encourage you to carefully read the privacy policies of any social media accounts you create and use.

How We Protect Your Information

TAG takes reasonable and appropriate security measures to protect your personal information from loss, misuse, and unauthorized access, disclosure, alteration and destruction, taking into account the risks involved in processing and the nature of such data, and comply with applicable laws and regulations. You should keep in mind, however, that no internet transmission is 100% secure or error-free.

Access to Personal Information

Upon request to, we will provide you with confirmation as to whether we are processing your personal information, and have the data communicated to you within a reasonable time. You have the right to correct, amend or delete your personal information where it is inaccurate or has been processed in violation of this Privacy Policy. We may require payment of a non-excessive fee to defray our expenses in this regard. Please allow us a reasonable time to respond to your inquiries and requests.

Your Choices

Should you choose to unsubscribe from any mailing lists for which you registered, you may do so by following the instructions on how to unsubscribe provided in all TAG communications.

Retention of Personal Information

We will retain your personal information in a form that identifies you only for as long as it serves the purpose(s) for which it was initially collected as stated in this Privacy Policy, or subsequently authorized. We may continue processing your personal information for longer periods, but only for the time and to the extent such processing reasonably serves the purposes of archiving in the public interest, journalism, literature and art, scientific or historical research and statistical analysis, and subject to the protection of this Privacy Policy. After such time periods have expired, we may either delete your personal information or retain it in a form such that it does not identify you personally.

Important Notice to All Non-U.S. Residents

If you are located outside of the United States, please be aware that any information provided to us, including personal information, will be transferred from your country of origin to the United States (where it may be stored and/or processed in our servers, or in a cloud environment provided by our service providers). Except in the case of data transfers under the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework, your decision to provide such data to us, or allow us to collect such data through our Site or the Services, constitutes your consent to this data transfer.

Important Notice for Residents of the European Economic Area and Switzerland

TAG complies with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Union (including Iceland, Liechtenstein and Norway) and Switzerland to the United States, respectively. TAG has certified that it adheres to the Privacy Shield principles of Notice, Choice, Accountability for Onward Transfer, Security, Data Integrity and Purpose Limitation, Access and Recourse, Enforcement and Liability (the “Privacy Shield Principles”). If there is a conflict between this Privacy Policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification, please visit

TAG is subject to the investigatory and enforcement powers of the Federal Trade Commission. In compliance with the EU-U.S. Privacy Shield Principles and the Swiss-U.S. Privacy Shield Principles, TAG commits to resolve complaints about your privacy and our collection or use of your personal information. EU and Swiss individuals with inquiries or complaints regarding this Privacy Policy should first contact TAG at

TAG has further committed to refer unresolved privacy complaints under the EU-U.S. Privacy Shield Principles and Swiss-U.S. Privacy Shield Principles to BBB PRIVACY SHIELD, a non-profit alternative dispute resolution provider located in the United States and operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed by TAG, please visit for more information and to file a complaint. If these processes do not result in a resolution, you may also contact your local data protection authority, the US Department of Commerce, and/or the Federal Trade Commission for assistance. If your complaint still remains unresolved, then you have the right to invoke binding arbitration by the Privacy Shield Panel upon written notice to TAG at

California Residents

In addition, TAG does not monitor, recognize or honor any opt-out or do not track mechanisms including general web browser, “Do Not Track” settings and/or signals.


TAG does not knowingly collect personal information from children under the age of 13 through the Website. If you are under the age of 13, please do not provide any personal information through the Website. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce this Privacy Policy by instructing their children to never provide any personal information on this Website or any other web site without their permission. If you have reason to believe that a child under the age of 13 has provided personal information to TAG through the Website, please contact us using the information in the Contact Us section of the Website, and we will endeavor to delete that information from our databases.

Changes in our Privacy Policy

This Privacy Policy is effective as of the date stated at the top of this Privacy Policy. From time to time, we may update this Privacy Policy, and we will post any changes on the Website as soon as they go into effect. By accessing and/or using the Website after we make any such changes to this Privacy Policy, you are deemed to have accepted such changes. We encourage you to review this Privacy Policy regularly to stay informed.

Contact Us

If you have questions about this Privacy Policy, please contact us at