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TAG Data & Insights

TAG research has demonstrated the concrete accomplishments that resulted from the collaborative efforts of hundreds of companies across the supply chain to raise standards, adopt best practices, share information, and address common challenges.


Insights by Topic Area

Fraud Threat Intelligence Brand Safety

Insights by Year

2020

2020 Fraud Benchmark Study2020 Regional Fraud Snapshot: Germany European Fraud Benchmark Study
Regional Fraud Snapshot: United Kingdom Regional Fraud Snapshot: Asia Pacific Brand Safety in the COVID-19 Crisis
Changing The Criminal Calculus: Best Practices in the Fight Against MalvertisingResearch Snapshot: 2020 Fraud Benchmark Study & a Conversation on How TAG Success Is Helping the Brand Safety Institute

2019

Fraud Benchmark Study Malware Scanning Brief Regional Fraud Snapshot: Germany
Consumer Perceptions Around Brand Safe Advertising Winning the Fight Against Ad-Supported Piracy 2019 European Fraud Benchmark Study

2018

TAG Fraud Benchmark StudyGlobal Standards for Local Markets
Defining Brand Safety: Execution Challenges Defining Brand Safety

2017

TAG Fraud Benchmark Study Measuring digital advertising revenue to Infringing sites

Industry Research

  • ANA/White Ops study: The Bot Baseh3ne: Fraud in Digital Advertising
  • IAB US Benchmarking Study: What is an untrustworthy supply chain costing the US digital advertising industry?

 

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