Brand safety requires that legitimate companies have a way to identify – and choose to work only with – other responsible, trusted partners in the digital advertising ecosystem. The Verified by TAG Program provides exactly that.
Getting “Verified by TAG” is the first step for any company looking to join the TAG Community, which includes more than 700 of the world's largest and most influential brands, agencies, publishers, and ad tech providers. TAG's proprietary background check – performed by our partners at Dun & Bradstreet – ensures that each member of the TAG Community really and truly is who they say they are.
Each Verified by TAG company is listed in the TAG Registry, which is leveraged by companies across the industry to determine trust and transparency in prospective partners. Many companies access the TAG Registry through API access to quickly screen and qualify partners.
The TAG Registry is the database of record for the entire TAG Community, letting potential partners know that companies have taken actionable steps to verify their identities and adopt rigorous standards to fight online fraud, piracy, malware, and lack of transparency.
Being Verified by TAG comes with other important benefits as well, including unlimited participation in TAG’s working groups. These important forums bring together thought leaders from across the industry to ensure that TAG standards and tools stay on the cutting edge of digital advertising best practice – and ahead of criminal enterprises. Verified by TAG companies are also invited to TAG thought leadership and threat-sharing events, including regular briefings on developments in the industry’s fight against criminal activity and “red flag” fraud and malware threats targeting the digital advertising supply chain.
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