Each year, TAG recognizes a small group of industry leaders who have made exceptional contributions to TAG and the industry's efforts to advance brand safety with our organization's highest honor: TAG Trust Champions.
Below is a list of the past recipients.
Lou Paskalis serves as Senior Vice President of Customer Engagement and Media Investment, and Terri Schriver is Senior Vice President of Enterprise Media at Bank of America. Lou and Terri have been longtime leaders and public advocates in building a stronger, safer, and more transparent digital advertising supply chain. Under Lou and Terri's leadership, Bank of America has turned talk into action, creating a new position of Brand Safety Officer as part of an internal team dedicated to issues of brand safety, ad fraud, and transparency. By driving both internal improvements and industry adoption of best practices, Lou and Terri have raised the bar across TAG's program areas.
"We are beyond thrilled to be recognized by TAG for our ongoing efforts to make the digital ecosystem a safe place where marketers like Bank of America can connect with customers," said Paskalis. "We know that our clients want the power to achieve the things that are important to them in their daily lives, their communities and their businesses, and digital channels allow us to understand their needs and present solutions at great scale. TAG is doing such great work leading our industry's efforts overall in this area and this recognition means so much to us all, particularly our brand safety team led by Terri Schriver."
Alexander Groymsan is Senior Director, Advanced Advertising, Product Development, and Lori Hopkins is Director of Product Development at Spectrum Reach, the advertising sales and production services team offered by Charter Communications. As active participants on TAG's Leadership Council, Alex and Lori have helped steer and strengthen TAG's programs, providing expertise and strategic guidance on how TAG can better serve the industry. Alex and Lori's leadership on TAG initiatives has been mirrored by their operational excellence within Charter, which has been a model for rigor and compliance with TAG's program standards. For their leadership within TAG and within their own organization, Alex and Lori have set a new standard for positive cross-industry engagement.
"We are honored for Charter to be recognized as a TAG Trust Champion for our efforts in improving transparency and trust across the digital media supply chain," said Groysman. "We look forward to our ongoing partnership with TAG in raising the bar for our industry."
The collective leadership of the Dentsu team on the TAG Leadership Council has been a powerful driver of TAG's success over the last year, while the team's strategic guidance about how Team TAG can better serve the entire TAG Community has helped to elevate TAG's work to new heights.
OpenX has always had a commitment to increasing trust and transparency throughout the digital advertising supply chain, but in 2018 they doubled down on these efforts across a range of TAG programs. Christopher Hallenbeck oversaw a complete revision of the TAG Inventory Guidelines Program as Chair of the Inventory Quality Working Group, while Dallas Lawrence and John Murphy organized a major effort to increase transparency in the programmatic marketplace. The Principles for a Better Programmatic Marketplace introduced new disclosure requirements across all of TAG's certifications, which will engender trust and confidence for marketers around programmatic buying.
If 2017 was a race to raise standards and fight fraud, Marc fired the starter's pistol with a seminal address to the IAB Annual Leadership Meeting in January. In that speech, Marc outlined a new set of standards for P&G's partners, including a requirement that all of its digital advertising partners and vendors become TAG Certified Against Fraud, a widely-covered move that validated and accelerated the industry's shift toward TAG adoption. Thanks in part to Marc's leadership in demanding accountability and high standards - both at P&G and through his work as a TAG board member - our industry has made measurable progress in addressing some of its most intractable problems.
Scott has been the chair of TAG's anti-fraud working group as long as TAG has had an anti-fraud working group, and his leadership has helped us build the TAG Certified Against Fraud Program and ensure its broad industry adoption. While serving as a member of TAG's Leadership Council, Scott has been involved at every stage of TAG's anti-fraud efforts, from helping to design the program guidelines to contributing the kernel for TAG's Data Center IP List and working with TAG to expand program participation. While serving as an ambassador and advocate for TAG, Scott has become one of the organization's top strategic advisors in helping chart our future.
Steve's tireless work leading the Business Transparency Committee has helped TAG create an industry-wide payment ID system, improve transparency throughout the marketplace, and develop an impressive research portfolio. Barely two years after launch, TAG's Payment ID system has established itself as one of the industry's most valuable tools for marketers to track their spending throughout the ad supply chain and ensure their money does not support fraud and criminal activity. As a member of TAG's Leadership Council, Steve has been a thought leader on every issue under TAG's purview, and his support has been critical in helping TAG grow and succeed.