• Summary

• Full Report

• Press Release

Summary

Key findings from the report included:

• €5 billion would have been lost to IVT in 2023 if Europe didn't have any anti-fraud standards and programmes in place. 
• Thanks to the broad adoption of anti-fraud standards, IVT losses were reduced by 69% in 2023.

• IVT losses in TAG Protected Channels were held to €368 million - 1% of ad spend in those channels.
• European advertisers are still leaving €1.075 billion on the table that could be saved from IVT.

Full Report

To download the full 2025 European Fraud Savings Report, click below. 

Press Release

To read the full press release, click below.