AdExchanger: It’s Grimace Versus Gritty; Zeta Global Strikes Again

    In AdExchanger's Daily round up, TAG's latest US Ad Fraud Savings Report was mentioned, highlighting that through ad fraud...

    MediaPost: Advertisers Saved $10.8B In 2023 Based On Industry-Wide Anti-Fraud Efforts

    For the first time, a joint study spearheaded by Trustworthy Accountability Group (TAG) measured the entire digital...

    TorrentFreak: Pirate Sites With Malicious Ads Face Restrictions Under New Initiative

    Led by companies including Amazon, Disney, Google, Meta and Spotify, a new initiative by the Trustworthy Accountability...

    MediaPost: TAG Broadsides Pirates, Uses Pre-Bid Exclusion Lists

    AdWeek: Only One-Third of Every Programmatic Dollar Reaches End-User, ANA Report Finds

    Digiday: The Rundown: How brands can cut programmatic wastage

    Gov.UK Online Advertising Taskforce Action Plan

    AdExchanger: Ad Tech Companies Are Getting Graded On Log-File Transparency

    ExchangeWire: The Cat-and-Mouse Game of Ad Fraud: Staying Ahead of Threats

    Digiday: Omnicom Media Group aligns with SSPs through its CASA initiative to fight fraud and MFA abuse

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