WARC's articleFriday, March 6, 2020

    Mediatel's articleThursday, March 5, 2020

    Yahoo's articleFebruary 26, 2020

    ADWeek's articleFebruary 25, 2020

    Adweek's articleby Lisa Lacy // Monday, July 29th, 2019

    MediaPost articleby Joe Mandese // Thursday, May 2nd, 2019

    MediaPost articleby Wendy Davis // Wednesday, April 24th, 2019

    The Drum articleby John Glenday // Tuesday, February

    Digiday articleby Jessica Davies // Tuesday, January

    A group of leading agencies and measurement companies recently came together to develop a shared set of principles...