June 30, 2026

MediaPost: TAG Demonetizes Ad Spend On World Cup Pirate Sites


As part of a coordinated effort to "demonetize" ad spending on piracy sites illegally appropriating content from the 2026 FIFA World Cup, the ad industry's Trustworthy Accountability Group (TAG) this morning announced it has cut the flow of ad dollars to 1,376 such sites.

TAG compiled the list through contributions from industry partners and members of its AdSec Threat Exchange, which in turn have been shared with advertisers, media buyers and "key intermediaries" across the digital ad supply chain via TAG's Pirate Domain Exclusion List.

Topics: News