WPP Media: WPP Media Earns the 2026 TAG Recertification Seal
WPP Media has achieved TAG recertification for 2026, reaffirming our commitment to operating to the highest standards of trust, safety, and transparency across digital advertising. Our recertification reflects the safeguards and processes we apply across our media investments to ensure clients run in high‑quality, brand‑safe environments.
Digital advertising is navigating a more complex risk landscape, with increasingly sophisticated fraud tactics, AI‑driven spoofing, and new surfaces for brand interaction. Maintaining quality and reliability requires consistent standards that can scale across platforms and partners. As Eric Kirtcheff, Global Head of Ad Operations, Measurement and Data Integrity at WPP Media, puts it: “Our responsibility is to ensure clean delivery environments and accurate, trustworthy data behind every impression. By reinforcing anti‑fraud defenses and maintaining high brand safety standards, we create more stable outcomes for clients and a clearer view of performance across the supply chain.”
Topics: News
