Solving Billion Dollar Problems

Trustworthy Accountability Group (TAG) is the leading global initiative fighting to stop criminal activity and increase trust and transparency in digital advertising.

TAG advances its mission by connecting industry leaders, analyzing threats, and sharing best practices worldwide.

Eliminate

Fraudulent Traffic

88-94%

less fraud in TAG Certified Channels

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Share

Threat Intelligence

Change

the Criminal Calculus

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Promote

Brand Safety

90%

decrease of brand ads on pirate sites

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Adobe Amazon Advertising AT&T BBC Bell CBC Charter Communications Conde Nast Dentsu Disney Dr. Pepper Snapple EMX Facebook Google Meredith NBCUniversal New York Times Omnicom OpenX Oracle Pandora Pinterest Rogers Roku Snapchat SpotX TikTok Twitter Tradedesk Verizon Viacom Walmart Washington Post Warner Bros WebMD

The 600+ member TAG community include the world's largest and most influential brands, agencies, publishers, and ad tech providers.

When you become a member you get "Verified by TAG" and listed in our registry for trusted partners to find.

Search the TAG Registry Become a member today!

TAG certifications show you are actively fighting fraudulent and criminal activity in the digital advertising industry

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Press Releases

In the News

Ready to get started?

Become a member today!

"TAG is doing such great work leading our industry’s efforts overall in this area [to make the digital ecosystem a safe place where marketers like Bank of America can connect with customers]."
Bank of America
Lou Paskalis
Senior VP Customer Engagement & Media Investment
"[W]e are committed to high standards in addressing fraud, malware, privacy, and brand safety concerns. We are excited to work with TAG... on the next generation of standards that build trust and value across the digital advertising industry."
Amazon Advertising
Christian Martine
Senior Program Manager
"Platinum Status from TAG is a great way for advertisers and publishers to separate the companies that are truly committed from those that may just be doing the minimum required."
OpenX
John Gentry
President
"Our TAG Platinum Certification is another sign of our commitment to transform digital media through transparency and accountability"
Kroger | 84.51
Cara Pratt
VP, Commercial and Product Strategy for Kroger Precision Marketing