---
title: "EMarketer: 1,376 World Cup piracy sites are targeted by TAG and the DOJ to protect ad budgets"
description: The Trustworthy Accountability Group (TAG) is a not-for-profit industry self-regulatory programme, established to tackle criminal activity in digital advertising.
image: https://www.tagtoday.net/hubfs/Current%20Files/TAG%20Logo_Primary.jpg
---

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# [News](https://www.tagtoday.net/news)

 June 30, 2026

# EMarketer: 1,376 World Cup piracy sites are targeted by TAG and the DOJ to protect ad budgets

**The news: **TAG, a non-profit global advertising industry organization formed to combat digital criminal activity, has launched a cross-industry initiative to [eliminate advertising revenues](https://www.prnewswire.com/news-releases/tag-launches-first-of-its-kind-initiative-to-cut-off-pirate-ad-revenue-from-stolen-fifa-world-cup-streams-302814595.html) from 1,376 digital piracy websites providing illegal streams and stolen content from the 2026 FIFA World Cup.

TAG compiled the target domain list via contributions from its AdSec Threat Exchange, an industry forum for sharing advertising-related threat intelligence. The organization distributed these sites through its Pirate Domain Exclusion List (PDEL) to key digital advertising supply chain intermediaries to block ad dollars from reaching the illegitimate operations.

**Why it matters:** Global sporting events like the World Cup are prime targets for criminals attempting to intercept legitimate advertising budgets by hosting stolen streaming content, and the effort establishes a blueprint for safeguarding live entertainment.

#### [Read the full article](https://www.emarketer.com/content/1376-world-cup-piracy-sites-targeted-by-tag-doj-protect-ad-budgets)

 

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