Press Releases

More than 300 TAG Seals Awarded to 196 Companies Across Areas of Fraud, Brand Safety, Malvertising, Transparency

Highlights of TAG Impact & Compliance Report Include €3.45 Billion in Ad Fraud Savings for European Advertisers, Increase in...

European Advertisers Could Save Additional €1.075 Billion by Extending Rigorous Industry Standards to Remaining 24% of...

Record 326 TAG Seals Awarded Across TAG’s Programs; New Record of 34 Companies Achieve “TAG Platinum” Status With Three or...

First-of-Its-Kind Analysis Quantifies Effectiveness of TAG Programs and Impact in Strengthening Digital Ad Supply Chain

Report provides a unified measurement framework to the programmatic advertising industry Study finds 7.9pp improvement of ad...

TAG Annual US Fraud Report Shows Continued Low Fraud, Reinforces Recent Analysis Showing $10.8 Billion in Advertisers...

TAG Study Conducted with 4A’s, ANA, and IAB Finds 92% Reduction in IVT-Related Losses in U.S. Last Year Because of...

Early results yield progress toward $22bn in programmatic efficiency gains

Annual TAG European Fraud Benchmark Report Finds TAG Certified Channel Inventory Increased by 77x in Last Six Years