Asia-Pacific Fraud Snapshot Conducted by The 614 Group Finds 91 Percent Less Fraud in TAG Certified Channels vs....

    Beijing & Washington DC  

    Program Reaches New Peak of 125 Recertifying Companies Receiving 164 Recertified Seals Across TAG’s Four Program Areas

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    More than 80% of Consumers Say They Would Reduce/Stop Purchases of Products That Advertised Near Extreme or Dangerous...
    Number of Recertified Companies Nearly Triples from 37 to 102 Over Prior Year, Total Recertified Seals More Than Double...
    Project Brand Integrity Will Alert Advertisers When Ads Run on European Pirate Sites; Similar Initiative in US Reduced...

    Study Conducted by The 614 Group Found Only 0.53 Percent IVT In Channels Using TAG’s Widely-Adopted Anti-Fraud Standards

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    New BSI/TAG White Paper Recommends Closer Brand-Agency Collaboration, Increased Investment in Brand Safety Resources