March 5, 2024


Record 32 Companies Achieve “TAG Platinum” Status With Three or More Seals; 218 Companies Achieve at Least One TAG Certification 

Recert 2024 Banner-min

Washington, DC – March 6, 2024 – TAG (Trustworthy Accountability Group), the global certification program to strengthen safety and transparency in digital advertising, today announced it had awarded a record 321 TAG certifications to companies for setting industry best practices around fraud, brand safety, malware, and transparency. In addition, a record 32 companies reached TAG Platinum status by achieving three or more seals in 2024, a 33% increase over the 23 companies that did so last year. 

"Success in tackling endemic industry challenges requires a combination of commitment and innovation,” said Mike Zaneis, CEO of TAG. “This year’s certifications demonstrate the shared commitment of hundreds of companies to maintaining and building on the gains we have achieved, while also leading our expansion into vital new areas like transparency. By continuing to follow TAG’s time-tested collaborative model to raise standards, TAG’s member companies are creating a safer and more transparent supply chain.”

Overall, 218 TAG certified companies earned a total of 321 seals across TAG’s Certified Against Fraud, Certified Against Malware, Brand Safety Certified, and Certified for Transparency Programs in 2024. A record 69% of this year’s seals were earned through independent validation in which the company’s certification was confirmed through a third-party audit.

Among the companies that obtained TAG Seals for 2024 are:

A+E Networks Guardian OpenX
A360 Media GumGum Opera Ads DSP
ABC Havas Media Oracle Advertising
Activision Blizzard Media Haymarket Orangeclickmedia
Adform hellomagazine Outbrain Inc.
Adloox Her Campus Media Penske Media Corporation
AdTheorent Horizon Media Pinterest
AdView Hulu Pixalate
Amazon Advertising LLC HUMAN Playwire LLC
Amazon Services LLC Iion POKKT
amnet Illuma Precise TV
Aniview Immediate Media Premion
Annalect ImpreMedia Primis
Anura Solutions LLC INCA ProData Media Group
Appier Index Exchange Protected Media
Audacy Infolinks Publicis Groupe/MMS USA Holdings
Audience Store Initiative PubMatic
Auto Trader Limited InMobi Quantcast
Bauer Media Insider Rainbow Media Holdings LLC
BBTV Integral Ad Science Raptive (CMI Marketing Inc.)
BeachFront Media iONE Digital Reach
Bell Media IPG Mediabrands Reprise Digital
Bidstack IPONWEB Holding Ltd d/b/a BidSwitch Revry
Blavity ITN Digital Rezonence
Blis Media Roku DX Holdings, Inc.
Boltive John Ayling & Associates RTB House
Wunderkind Jun Group RTBAsia
Cadent Kelly Scott Madison Samsung Ads
Captify Kinesso Scoota
carat Ltd. Sharethrough Inc.
CMI Media Group Kroger Sky
Conde Nast Leaf Group Spectrum Reach
Connatix LiveScore Sovrn
Core LoopMe Spotify
Corus Entertainment Inc. m/SIX Stagwell Global "MDC -Assembly"
CPMStar MadHive Inc. SXM Media
Crimtan MAGNA GLOBAL Taboola
Criteo Magnite Teads
Dailymotion Advertising Inc. Mail Metro Media Tegna Mantis Telegraph Media Group Limited
Decoded Advertising Marvel The 7Stars
Dentsu Aegis Network Match Media Group The E.W. Scripps Company
Digital Turbine Matterkind The Irish Times
DIRECTV The Media Trust (TMT)
DoubleVerify MediaCom The Trade Desk
Encore Digital Media Ltd MediaCom North The Walt Disney Company
Enthusiast Gaming Mediavine The Weather Company, an IBM Business
Entravision Communications Merkle TikTok
E-Planning.Net Meta Tremor Video
Epsilon/Conversant MGID TripAdvisor Miaozhen Systems TripleLift
Essence Communications Inc. Mindshare Twitch
Essence Global Limited MiQ Undertone
Evening Standard MobileFuse, LLC Universal McCann Worldwide
ExMarketPlace FZ Mobsta Inc Unruly
Exponential Interactive d/b/a Moloco Venatus
Fandom MRC Media LLC/Valence Media Group Vericast Corp
Fifty Technology Nano Interactive GmbH Vevo
Financial Times National Geographic Viant
Finecast Nativo vidazoo Ltd.
Fox Corporation NBCUniversal VRTCAL Markets, Inc
Frameplay Neo Media World Walk in Media
FreeForm News Corp UK & Ireland Limited Walmart, Inc.
FreeWheel Newsweek Publishing LLC Warner Media, LLC
GeoEdge OctaveAudio Wavemaker Global
Global Octillion Media WHITE BULLET LIMITED
Google Ogury Xandr
GroundTruth Omnicom Media Group Xaxis
GroupM Omnicom Media Group Ireland Yahoo

“TAG Platinum Status is our highest recognition for companies that have adopted rigorous standards to protect their partners and the industry across at least three of TAG’s program areas,” said Todd Miller, VP Policy and Compliance at TAG. “The record number of companies achieving Platinum Status this year shows how TAG members are increasingly appreciating the importance of TAG’s interlocking programs to protect their partners and customers from the broad range of supply chain threats they face.”

More information regarding certified companies is available by searching company name or each company’s unique TAG-ID via the TAG Registry. Additional information includes the specific seals awarded to each company, valid terms for each seal, and whether the seals were based on self-attestation or independent validation.

Additional information about TAG’s programs and the application process for TAG Registration and TAG’s seal programs are available at  

About the Trustworthy Accountability Group

TAG (Trustworthy Accountability Group) is the global certification program to strengthen safety and transparency in digital advertising. For nearly a decade, TAG's seal programs have demonstrated their effectiveness in minimizing fraudulent traffic, sharing threat intelligence, protecting brand safety, and enabling transparency. TAG's international member companies include the world's largest and most influential brands, agencies, publishers, and ad tech providers. TAG is the first and only Information Sharing and Analysis Organization (ISAO) for the digital advertising industry. For more information on TAG, please visit