Press Releases

Press Releases

Industry Program To Identify Fraudulent Traffic In The Digital Supply Chain

TAG “Fraud Threat List” Identifies Known Sources of Bot Traffic; Pilot Program Underway with...

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Press Releases

Trustworthy Accountability Group (TAG) Announces Board Of Directors

Trustworthy Accountability Group (TAG) Announces Board Of Directors, Including Leaders From AOL,...

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Press Releases

Advertising Industry Launches Initiative to Protect Brands Against Piracy Websites

Trustworthy Accountability Group Launches Anti-Piracy Program as First Part of Campaign Against...

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Press Releases

ANA/White Ops Study Reveals Extent of Advertising Bot Fraud

Advertisers will lose $6.3B globally to bots in 2015. ANA and White Ops Announce Action Plan.

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Press Releases

Linda Woolley Tapped To Head Ad Industry Anti-Fraud Program

Will Leverage Extensive Self-Regulatory Experience to Oversee Launch of ANA-4A’s-IAB Compliance...

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Press Releases

4A’s and ANA Join IAB in Launching Cross-Industry Compliance Organization to Combat Ad Fraud, Malware, & Piracy

New Collaborative Initiative To Build a Trustworthy Supply Chain, Encouraging Marketers and...

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Press Releases

IAB Takes Major Steps Towards Establishing a Safer, More Trustworthy Supply Chain

‘Anti-Fraud Principles’ to Reduce the Monetization of Bad Traffic, While New Anti-Malware...

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Press Releases

Best Practices For Reducing Traffic Fraud Risk Unveiled by IAB

Specific Strategies Recommended for Buyers, Publishers and Networks To Identify False Traffic...

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