March 3, 2022

TAG Sets Record for Seal Certifications As Industry Closes Ranks Against Fraud, Malware and Brand Safety Threats

231 TAG Certified Members Represent “Who’s Who” of Influential Digital Ad Companies

WASHINGTON, DC – March 3, 2022 – The Trustworthy Accountability Group (TAG), the world’s leading program to fight criminal activity and protect brand safety in digital advertising, today announced a record number of certified companies and seals in 2022, as the digital advertising industry continued to close ranks against new and emerging threats in fraud, malware, and brand safety. 


This year, 231 TAG certified member companies have been awarded 313 TAG seals across TAG’s Certified Against Fraud, Certified Against Malware, and Brand Safety Certified Programs with a large majority of recertified seals (62%) awarded through independent validation. 

"As the digital advertising industry continues to evolve, so do the criminal activities taking place in our ecosystem,” said Mike Zaneis, CEO of TAG. "TAG and our member companies have worked tirelessly to establish and maintain best-in-class global standards that protect the industry from potentially harmful threats around fraud, malware, and brand safety. We commend the companies who have obtained TAG Certification for 2022, and we look forward to working with them to build even greater success for our industry this year.”

Companies that have obtained TAG Seals for 2022 include (but not limited to):

A+E Networks Havas Media Precise TV Ltd
A360 Media Haymarket Media Group Premion
ABC Healthline Media, Inc. Primis
AccuWeather hello magazine ProData Media Group
Activision Blizzard Media Horizon Media Protected Media
AdColony Hulu Publicis Groupe
Adform HUMAN Security (formerly White Ops) PubMatic
Adloox Hybrid Theory Quotient
AdTheorent ImpreMedia Rainbow Media Holdings LLC
Adverty INCA Ranker
agenda21 Index Exchange Reach
Amazon Advertising LLC Industry (the 7Stars) Rezonence
Amazon Services LLC Infolinks Rogers Media Inc.
Amobee InMobi Roku DX Holdings, Inc.
Aniview Innity RTB House
Annalect Insider RTBAsia
Anura Solutions, LLC Inskin Media Ltd RTE
Assembly Integral Ad Science SAMSUNG
AT&T iONE Digital Scoota
Audacy (f.k.a. Entercom) IPG Mediabrands SelectMedia
Audience Store ITN Digital Sharethrough
Auto Trader Limited John Ayling & Associates SHE MEDIA LLC
BabyCenter Jun Group Productions LLC Sky
Bauer Media Kelly Scott Madison Smaato Inc
Beachfront Media Ltd. Sovrn
Bell Media KNOREX Spider Labs, Ltd.
Bent Pixels Kroger Sportority Inc.
Bidstack LADbible Group Ltd Spotify
BidSwitch Leaf Group SpotX
Blavity, Inc. LiveScore Taboola
Boltive LoopMe Tactics Network LLC d/b/a CPMStar
BounceX M6 TAN Media Ltd
BroadbandTV Corp. d/b/a BBTV MadHive Inc. Teads
Captify Technologies Inc. MAGNA GLOBAL Telegraph Media Group Limited
carat Mail Metro Media The E.W. Scripps Company
CBC Radio-Canada Mantis The Kite Factory
CBS Interactive Match Group The Media Trust
Charter Communications MediaCom The Trade Desk
CMI Marketing Inc. (Cafe Media) MediaCom North The Walt Disney Company
Conde Nast MediaMath The Weather Company, an IBM Business
Connatix Mediavine TikTok
Epsilon/Conversant MGID TMBi
Core Miaozhen Systems Total Media
Corus Entertainment Inc. Mindshare Tremor Video
Crimtan MiQ Digital Ltd d/b/a/ MiQ TripAdvisor
Criteo MobileFuse, LLC TripleLift
Dailymotion Mobsta Turner MOLOCO, Inc. Twitch
DoubleVerify MRC Media LLC/Valence Media Group Twitter
Encore Digital Media Ltd Nativo Undertone Networks
Engine Media Exchange NBCUniversal Univision Communications Inc.
Enthusiast Gaming Inc. Neo Media World Unruly
ESI Media News Corp UK & Ireland Limited Vericast
ESPN Newsweek Publishing LLC
Essence Global Limited Nextdoor Venatus
Everyday Health, Inc. NGL Media LLC Verizon Media DSP
ExMarketPlace FZ ogury Vevo
Facebook Omnicom Media Group Viacom
Fox Corporation OpenX Viant
FreeForm Oracle Advertising Vice Media
FreeWheel Orangeclickmedia vidazoo Ltd.
Gallery Media Group Outbrain Inc. VRTCAL Markets, Inc
GeoEdge Pandora Walmart, Inc.
GFR Media Pelmorex Media Inc. Warner Media
Global Penske Media Corporation Washington Post
Google Pinterest Wavemaker Global LLC
Gridsum Pixalate White Bullet
GroundTruth PLAYGROUND XYZ Wieden + Kennedy
GroupM Playwire LLC Wikia, Inc. d/b/a Fandom
Guardian POKKT Xandr
GumGum Postmedia Network Inc Xaxis



“Our approach of ‘Global Standards for Local Markets’ has again proven its worth. Thanks to the support and active participation of hundreds of member companies around the world, the relevance of TAG standards in all markets and across the digital advertising supply chain has never been more pertinent,” said Todd Miller, VP Policy and Compliance at TAG. “Every TAG Certified company has demonstrated its leadership in protecting its customers, partners, and the entire industry from these pernicious threats, and we are deeply grateful for their engagement and contribution to this critical effort.” 

In addition to the individual seal awards, a record 15 companies achieved TAG Platinum status,  which is awarded to those who successfully earn all three of TAG’s certification seals – an11% increase in Platinum companies from 2021. Those companies are AdForm, Amazon Advertising, AT&T, Google, Index Exchange, IPONWEB, Kroger, Magnite, MobileFuse, OpenX, Publicis Groupe, Sovrn, Spectrum Reach, The Trade Desk, and Xandr.


More information regarding certified companies is available by searching 

company name or each company’s unique TAG-ID via the TAG Registry. Additional information includes the specific seals awarded to each company, valid terms for each seal, and whether the seals were based on self-attestation or independent validation.

Additional information about TAG’s programs and the application process for TAG Registration and TAG’s seal programs are available at

About the Trustworthy Accountability Group

The Trustworthy Accountability Group (TAG) is the global certification program designed to fight against criminal activity and protect brand safety in the digital advertising industry. TAG advances its mission of eliminating fraudulent traffic, facilitating the sharing of threat intelligence, and promoting brand safety by connecting industry leaders, analyzing threats, and sharing best practices worldwide. The 700+ member TAG community includes the world's largest and most influential brands, agencies, publishers, and ad tech providers. For more information on TAG, please visit



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