Principles for a better Programmatic Marketplace

    “Leading advertising exchanges coming together to develop a shared set of principles on transparency, efficiency, and...

    Trustworthy Accountability Group (TAG) on tackling criminal activity in digital advertising

    FIPP articleby Jamie Gavin // Thursday

    Brand Safety Institute Aims To Smarten Up The Digital Ad Industry

    ad exchanger articleby Allison Schiff //

    A global approach to tackling digital advertising's safety issues

    TAG's Nick Stringer explains how the body is working with the Joint Committee for Web Standards in the UK to create a...

    TAG Opens London Office

    See MediaPost article here.

    JICWEBS and TAG to align UK and US brand safety and anti-fraud measures

    See Campaign article here.

    TAG Requires Publishers To Use Ads.Txt

    See MediaPost article here.

    AGENCIES THAT USE TAG PARTNERS SEE FRAUD PLUNGE

    TAG Says Certification Program Reduces Fraud

    Marketers: How to combat ad fraud

    See BizReport article here.

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