March 2, 2021

TAG links up with CAA to clean up Chinese digital advertising

Mobile Marketing article
March 2, 2021
By: Tyrone Stewart

The Trustworthy Accountability Group (TAG) has teamed up with the China Advertising Association (CAA) to launch TAG’s international standards in the Chinese market.

The collaboration aims to provide Chinese companies with the tools to combat ad fraud in digital advertising, while providing recognition to these companies for their work via TAG’s Certified Against Fraud certification.

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Topics: News