---
title: TAG links up with CAA to clean up Chinese digital advertising
description: The Trustworthy Accountability Group (TAG) is a not-for-profit industry self-regulatory programme, established to tackle criminal activity in digital advertising.
image: https://www.tagtoday.net/hubfs/Current%20Files/TAG%20Logo_Primary.jpg
---

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# [News](https://www.tagtoday.net/news)

 March 2, 2021

# TAG links up with CAA to clean up Chinese digital advertising

**Mobile Marketing **article  
March 2, 2021  
By: Tyrone Stewart

The Trustworthy Accountability Group (TAG) has teamed up with the China Advertising Association (CAA) to launch TAG’s international standards in the Chinese market.

The collaboration aims to provide Chinese companies with the tools to combat ad fraud in digital advertising, while providing recognition to these companies for their work via TAG’s Certified Against Fraud certification.

 [Read more..](https://mobilemarketingmagazine.com/trustworthy-accountability-group-tag-china-advertising-association-caa-ad-fraud-brand-safety)

 Topics: [News](https://www.tagtoday.net/news/topic/news)

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