---
title: ANA Commissions Study On Programmatic Media-Buying
description: The Trustworthy Accountability Group (TAG) is a not-for-profit industry self-regulatory programme, established to tackle criminal activity in digital advertising.
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---

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# [News](https://www.tagtoday.net/news)

 December 17, 2021

# ANA Commissions Study On Programmatic Media-Buying

**Media Post **article  
December 16, 2021  
By: Joe Mandese

In another effort to promote transparency in the modern day media-buying process, the Association of National Advertisers (ANA) this morning announced a new initiative that will include an "in-depth study of the programmatic media-buying ecosystem.

"The effort, which will utilize a collaboration of three suppliers -- PwC, Kroll and the Trustworthy Accountability Group (TAG) TrustNet -- will take on a process that ANA CEO Bob Liodice characterized as "riddled with material issues, including a lack of transparency, fractured accountability, and mind-numbing complexity."

 

[Read more..](https://www.mediapost.com/publications/article/369509/ana-commissions-study-on-programmatic-media-buying.html)

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