March 22, 2018


Adoption Continues Rapid Growth with More than 60 Seals Recertified for 37 Companies; Total Seals Awarded Reach 115 for 80 Companies

WASHINGTON, DC – March 22, 2018 – The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, today announced the companies receiving 2018 seal recertification for compliance with TAG’s Certified Against Fraud, Certified Against Piracy, Certified Against Malware, and Inventory Quality Guideline (IQG) Programs.

Highlighting the rapid adoption of TAG’s seal programs, 37 companies were recertified for 62 different seals across TAG’s four programs. In total, 80 companies have earned 115 seals across TAG’s four programs. (The other companies received their initial seals during Q4 of 2017, so they did not require recertification for 2018.) Notably, as TAG continues its global expansion, the large majority of seal recipients (78 percent) have chosen to request a “global” applicability of their seal status, rather opting than for a single geographic region.

“Effective certification programs set a high bar for compliance and then raise that bar each year, so participating companies must continuously improve their standards and maintain best practices,” said Mike Zaneis, CEO of TAG. “By achieving the rigorous recertification requirements of TAG’s seal programs, TAG members are demonstrating that they have taken the necessary steps to protect the supply chain and ensure the brand safety of their partners. TAG congratulates all of the 2018 TAG seal recipients for their leadership and dedication to building a safer and more transparent advertising ecosystem.”

TAG’s 2018 Seal Recipients receiving recertification included:

  • Adtelligent
  • Amobee
  • AppNexus
  • comScore
  • Conversant Media
  • dataxu
  • DoubleVerify
  • Forensiq
  • Goodway Group
  • Google
  • WPP's GroupM
  • GumGum
  • Horizon Media
  • Index Exchange
  • Integral Ad Science
  • IPG Mediabrands
  • LKQD
  • LoopMe
  • Receptiv
  • Moat
  • Omnicom Media Group
  • OpenX
  • Publishers Clearing House
  • ProData Media
  • Publicis Groupe
  • RhythmOne
  • Rubicon Project
  • Sociomantic Labs
  • Sovrn
  • SpotX
  • Telaria
  • The Media Trust
  • Unruly
  • Viant
  • White Ops
  • WhiteBULLET
  • Ziff Davis

More information regarding recertified companies is available by searching company name or each company’s unique TAG-ID via the 
TAG Registry. Additional information includes the specific seals awarded to each company, valid terms for each seal, and whether the seals were based on self-attestation or independent validation.

TAG also announced that more than 530 companies from 28 countries have now applied for TAG Registration, more than doubling that number in the last year. TAG Registration verifies a company’s status as a legitimate participant in the digital advertising industry through a proprietary background check and review process with Dun & Bradstreet.

Additional information about TAG’s programs and the application process for TAG Registration and TAG’s seal programs are available on the TAG website.

About the Trustworthy Accountability Group

The Trustworthy Accountability Group (TAG) is the leading global certification program fighting criminal activity and increasing trust in the digital advertising industry. Created by the industry’s top trade organizations, TAG’s mission is to eliminate fraudulent traffic, combat malware, prevent Internet piracy, and promote greater transparency in digital advertising. TAG advances those initiatives by bringing companies across the digital advertising supply chain together to set the highest standards. TAG is the first and only registered Information Sharing and Analysis Organization (ISAO) for the digital advertising industry. For more information on TAG, please visit

Andrew Weinstein

Topics: Press Releases