... Following a similar pattern that created a cottage industry for brand-safety companies like DoubleVerify, IAS, and others, the emergence of “made for advertising” sites, AI-generated news sites, and -- how shall I say this -- less-than-transparent disinformation sites, the supply chain is already coming up with solutions, including one announced recently by NewsGuard, as well as one announced this week by TAG (Trustworthy Accountability Group) that utilizes an inclusive strategy reminiscent of Good Housekeeping’s “seal of approval.”

TAG’s new “Certified for Transparency” Seal was actually unveiled last November, but this week TAG announced that ten companies have been certified to brandish it, including:

      Adform

      DoubleVerify

      Frameplay

      Horizon Media

      Integral Ad Science

      Octillion

      Omnicom Media Group

      OpenX

      Oracle Advertising

      Xandr

“These companies stand at the vanguard of our industry’s efforts to create a more transparent digital advertising supply chain,” TAG CEO Mike Zaneis said in a statement.

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