January 26, 2023

In this opinion piece, Nick Stringer from the Trustworthy Accountability Group (TAG) argues that companies in growing regions can lift digital industry ad fraud and safety standards simply by asking for them.

Imagine you’ve booked an holiday at a new island resort, sat between two hotels. On the left, you’ve got your original hotel you booked, with what can only be described as a total nightmare. No staff anywhere, the beach is tiny, the tap water is alive, the bar is X-rated and the souvenir shop full of pirate DVDs. On the right, you’ve got a hotel where there’s no health, safety, legal or moral hazards in sight.

Panicked, you abandon the original lackluster accommodation and seek refuge and safety with the hotel on the right. 

As you cry into your margarita, the manager stops and listens to your story. How, you ask, is your hotel so well built and run? Well, says the manager, we use local partners for surveying, construction, retail and security but we hold them all to our high standards.

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