Campaign Asia: Ad industry pledges to uphold brands safety standards in SEA
The ad industry in Southeast Asia is coming together to address complicated and fast-changing challenges like ad fraud and brand safety.
22 digital advertising businesses in Southeast Asia have come together to advocate for the adoption of rigorous industry standards aimed at reducing advertising-related criminal activity and enhancing brand safety in the region.
These companies have already implemented the standards set by the Trustworthy Accountability Group (TAG) across their operations in Southeast Asia, citing research that demonstrates the positive impact of these standards on protecting consumers and the digital advertising ecosystem from fraudulent activities and inappropriate ad placements.
They are Adform, Amazon Advertising, IPG Mediabrands, Initiative, Innity, Kinesso, Magna, Magnite, Matterkind, MediaMath, Meta, Microsoft Advertising, Omnicom Media Group (OMG), OpenX, Publicis Media, PubMatic, Reprise, Quantcast, Spotify, Teads, and UM.
These ad businesses have pledged to support TAG and its global efforts to address criminal activity and to ensure brand safety in digital advertising, promote TAG standards to achieve this goal in SEA, as well as improve the return of investment (ROI) for brand advertisers. The Group further aims to encourage the wider industry in SEA to participate, comply with the standards, and to contribute to the industry's pursuit of increased trust and transparency in digital advertising.