Branding in Asia: IPG Mediabrands Achieves TAG Platinum Status for High Brand Safety, Fraud and Malware Best Standards
As marketers, agencies and platforms strive to provide safer online environments, IPG Mediabrands, the media holding company within the Interpublic Group of Companies (NYSE: IPG), announced that it achieved TAG Platinum status globally from TAG (the Trustworthy Accountability Group), the leading global initiative fighting criminal activity and increasing trust in the digital advertising industry.
Additionally, three IPG Mediabrands companies have achieved TAG Platinum accreditation, which certifies entities that have set industry best practices around brand safety, fraud reduction, and malware prevention.
“TAG Platinum status is the highest honor that TAG awards to companies for demonstrating their commitment to protecting the digital advertising supply chain against its most significant threats,” said Mike Zaneis, CEO of TAG. “We commend IPG Mediabrands and its multiple companies for achieving TAG Platinum status and demonstrating their leadership in fighting fraud, combating malware, and creating safer environments for advertisers and audiences.”