July 29, 2019

Inside TAG’s Ad Fraud Battle Plan

Adweek's article
by Lisa Lacy // Monday, July 29th, 2019

"When the National Crime Prevention Council, the Ad Council and Saatchi & Saatchi introduced McGruff the Crime Dog in 1978 to help Americans “Take a Bite Out of Crime,” they could hardly have foreseen the need for digital-ad-industry-specific crime dogs 40 years later. Yet here we are."

Topics: News