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Analysis Demonstrates Anti-Fraud Programme Success

Advanced Television's article
May 7, 2020

The Trustworthy Accountability Group (TAG), a self-regulatory advertising industry initiative to fight criminal activity in the digital advertising supply chain, has released a snapshot of ad fraud in the United Kingdom, showing dramatically lower  Invalid Traffic (IVT) rates in TAG Certified Channels in the UK when compared with UK industry averages.

Conducted by The 614 Group, the analysis found a 76 per cent overall reduction in IVT when advertisers chose to buy through TAG Certified Channels, in which a campaign runs through multiple companies that have achieved the TAG Certified Against Fraud Seal. Read more...

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