April 2024

• Top Women in Media and Adtech Honoree
• TAG on the Road
• TAG in the News
• Where in the world is TAG? 🌍
• One More Thing

TAG COO RACHEL NYSWANDER THOMAS HONORED WITH 2024 “TOP WOMEN IN MEDIA AND AD TECH” AWARD

Each year, AdExchanger and AdMonsters honor the “Top Women in Media and Ad Tech” for their leadership and accomplishments on behalf of the digital media and advertising technology community.

Earlier this month, the AdExchanger and AdMonsters selection committee announced that TAG Chief Operating Officer Rachel Nyswander Thomas would be a recipient of the 2024 “Change Maker” award, which recognizes women who have altered the course of their brands or the industry for the better. 

TAG members and partners know that this honor for Rachel is well deserved. 

As TAG CEO Mike Zaneis told the selection committee during its review process, “there are few executives in digital advertising who have had a more transformational impact in creating meaningful change for the industry … Rachel’s work at TAG has directly led to hundreds of millions of dollars in savings from reduced ad fraud, protected millions of consumers from malvertising attacks, and - for the first time - given advertisers access to granular log-level data to reduce waste and inefficiencies in their campaigns.” 

Rachel’s leadership in creating the TAG AdSec Threat Exchange was also noted, as that body “has quickly become the industry’s leading forum for companies to share real-time information on malvertising attacks and other fast-moving threats to the digital advertising supply chain.”

In addition, Rachel was directly responsible for TAG becoming “the advertising industry’s first and only Information Security and Analysis Organization (ISAO), under a program created by the Department of Homeland Security to improve threat intelligence and sharing across key sectors of the economy.”

The awards will be presented at a gala in New York City on June 3rd.

Please join all of us at Team TAG in congratulating Rachel and thanking her for her extraordinary leadership on behalf of TAG’s 700+ member companies in building a safer and more transparent digital advertising supply chain.

Team TAG has been on the road in April talking with members and working to build cross-industry connections to support increased safety and transparency at events across the US and UK, including Miami, FL; London, UK; Carlsbad, CA; and Washington, D.C.

IAPP Global Privacy Summit - Washington, DC
Early in April, TAG joined privacy professionals from around the world at the IAPP’s Global Privacy Summit in Washington, D.C. Hot topics included state-level privacy legislation and the potential for federal legislation this year.

BSI x Possible Brand Safety Track - Miami
In mid-April, TAG joined more than 2,300 industry peers in Miami Beach for the second annual Possible conference. Possible has quickly become an industry tentpole event, with more than a 40% year-over-increase in attendees. TAG was delighted to kick off the brand safety track with a panel led by Lou Paskalis that included Gum Gum President Michelle Hulst and Brand Safety Institute COO AJ Brown.

ANA Brand Masters - Carlsbad

TAG also took part in the ANA’s Brand Masters event in Carlsbad, CA, where one key area of focus was the findings of last year’s landmark ANA Programmatic Supply Chain Transparency Study and the need for log-level transparency across the supply chain.

Brand Safety Summit - London

TAG ended the month at the Brand Safety Summit London, where TAG CEO Mike Zaneis joined a panel on the Made-for-Advertising (MFA) challenge, while TAG COO Rachel Nyswander Thomas and Matt O’Neill from The Media Trust talked about the evolving threat landscape - including emerging risks from generative AI - and how increased collaboration and coordination through forums like the TAG AdSec Threat Exchange can better tackle new threats together.

If you will be attending upcoming industry events, let us know, so we can connect! 

From “DeepSee Offers Research Portal to Help Advertisers Find Valuable Publishers” in MediaPost:

Last year, Trustworthy Accountability Group announced a collaboration with DeepSee to help advertisers identify bogus made-for-advertising (MFA) sites.  

This happened when the Association of National Advertisers issued a report stating that 15% of programmatic, open-web advertising dollars was going to MFA sites. The total ad spend – $10 billion. 

Team TAG are always looking to connect with the TAG Community wherever they are! 

In the coming months, you can find us at:

		Advertising Week Europe (May 14th-15th 2024) The Strand, London UK
		Adzine Connect (June 6th) Berlin Germany
		Cannes Lions (June 17th-21st 2024) Cannes France
		Mad//Fest (July 2nd-4th 2024) London UK

If you're not going to be there and want to connect with us over a beverage, then reach out to us below!

Leverage TAG Research into Your Everyday!

From APAC Fraud Snapshot reports, to UK Brand Safety Consumer reports, to Best Practices whitepapers, TAG's research is here to support our member's day-to-day compliance as well as strategic planning. 

Visit our Data and Insight page 👉 tagtoday.net/insights

Let's Make Some Noise Together 🤝

We love it when TAG members highlight our work together to fight digital ad crime and improve transparency. Please send any TAG-related press releases, blogs, or other announcements to Andrew Weinstein at andrewwstn@gmail.com for review before release.