April 2026

• Thank you Bob
• Advertising Day on the Hill: Save the Date!
• TAG in the News
• Where in the world is TAG
  
• One More Thing

TAG Honors ANA CEO Bob Liodice for Three Decades of Service to Advertising Industry and American People

If America had a Mount Rushmore for trade associations, it would be time to carve a new leader into the granite alongside the MPAA’s Jack Valenti and U.S. Chamber’s Tom Donohue.

Bob Liodice has served at the Association of National Advertisers (ANA) for more than three decades, including 23 years as CEO, a role in which he guided the organization – and our industry – through a period of extraordinary change, from a broadcast TV-dominated ecosystem through the digital revolution and now into a warp-speed AI-driven future.

Over the last three decades, Bob transformed the ANA from a mid-tier trade association into a policy and professional juggernaut, growing ANA membership from 188 companies to more than 1,600, representing more than 20,000 brands and 50,000 marketing professionals.

With Bob at the helm, the ANA tackled longstanding shibboleths like hidden agency rebates and drove efforts to create normalized audience data across all audiences and segments, while also defending the industry against a spectrum of policy threats ranging from new advertising taxes to unconstitutional limitations on advertising speech. Across those efforts, Bob made sure that the ANA put consumers at the forefront of every decision, always focusing on the customers who drive growth for ANA members.

Despite his many accomplishments, however, I believe the most consequential and lasting part of Bob's legacy may be found outside of the walls of the ANA, through his work in building the network of independent self-regulatory, standards, and advocacy bodies that now serve as guardians of a healthy advertising ecosystem and its customers.

Such groups include the Digital Advertising Alliance (privacy self-regulation), Ad-ID (ad identifiers), Privacy for America (national privacy legislation), The Advertising Coalition (ad deductibility), Coalition for Better Ad (digital ad standards), Americans for Digital Opportunity (local ad taxes), and our own organization, TAG (supply chain transparency and safety).

Bob’s vision and collaboration with other industry organizations and ANA members to build that network of industry watchdogs and protectors has paid massive dividends for our industry and for the American people. Among the many proof points:

• The Digital Advertising Alliance’s AdChoices icon has become the ubiquitous gateway for consumer information and control and is now recognized by 85% of Americans;
• The Advertising Coalition’s data on the value of advertising and work educating Congress has helped protect the advertising tax exemption and millions of US jobs;
• The Coalition for Better Ads helped dramatically reduce the number of pop-ups and other unwanted ads through global ad standards; and
• Privacy for America’s model for national privacy legislation benefiting consumers and protecting ad-supported services has now been introduced in the U.S. House.

Closer to home, TAG’s anti-fraud programs have delivered more than $10.8 billion in savings to US advertisers, while our work with the ANA through the Programmatic Transparency Benchmark has helped recover more than $13.6 billion in working media value.

Bob’s commitment to building our industry’s institutional capacity for standards and self-regulation has helped us tackle opportunities and threats at all levels, and it positions us well as we enter a new period of unprecedented change.

The last three decades have shown that government policymaking can be slow and imperfect, and legislation rarely moves at the pace or with the nuance needed to address the breakneck changes that will be driven by AI and associated technological and business changes.

That is why our industry must continue to lead across dual fronts by educating and assisting policymakers in their work while also quickly adapting our self-regulatory programs to establish and enforce high standards to meet the challenges of the future.

The good news is that our industry has proven we can do so.

The organizations Bob helped build, including TAG, are providing the institutional infrastructure for our industry’s continued growth and success, and TAG members are among those carrying those standards and innovations forward. By focusing on the needs of our industry, our members, and the American people, I am confident the advertising industry will rise to meet these challenges, and TAG looks forward to our continued cross-industry partnership to build an even brighter future.

-- Mike Zaneis, CEO of TAG

Advertising Day on the Hill: Save Your Spot Today!

Less than two weeks to go before the kickoff of 2026 Advertising Day on the Hill on May 12th and 13th in Washington, D.C.!

Advertising Day on the Hill is a two-day public policy event held in collaboration with the ANA and 4A’s on the policy issues that matter to the advertising and marketing industry. In addition to Hill meetings and VIP speakers, TAG members will also get access to expert-led deep dives on issues ranging from privacy to AI, taxes, and self-regulation.

This year’s participants will hear directly from Chris Mufarrige, Director of the FTC’s Bureau of Consumer Protection, on the agency’s agenda and priorities. The following day, TAG will join with other trade organizations and their constituent companies for in-depth policy briefings meetings with members of Congress and their staff to discuss the digital advertising industry and timely policy issues.

For more information or to RSVP for this year’s event, please email info@tagtoday.net. Sign up today!

“MobileFuse Achieves TAG Platinum Recertification for Fifth Consecutive Year” in Morningstar:

TAG Platinum status represents the highest level of compliance across multiple TAG certification programs, including Certified Against Fraud, Certified Against Malware, and Brand Safety. Maintaining Platinum status requires rigorous annual validation of operational controls designed to reduce invalid traffic, mitigate risk, and promote transparency throughout the supply chain.

"For us, Platinum certification is about consistency and responsibility," said Pete Gonsiorowski, Director of Ad Quality, MobileFuse. "Maintaining it year after year demonstrates that fraud prevention, brand safety, and supply integrity are embedded into how we build, curate, and monitor our supply. Our partners rely on us not just for performance but for confidence in where and how their media runs."

Team TAG are always looking to connect with the TAG Community wherever they are! In 2026, are planning to be at the below listed events:

ANA Advertising Financial Management Conference
May 3rd - 6th
Orlando, FL

Advertising Day on the Hill
May 12th - 13th
Washington, DC

Cannes Lion
June 22nd - 26th
Cannes, France

Keep Up-To-Date With The Working Group Brief

TAG's working groups are a crucial source point of conversation and collaboration for digital advertising. Make sure you stay up to date with the latest progress and developments with the Workin Group Brief. 

Read the latest Working Group Brief 👉 tagtoday.net/working-groups

Leverage TAG Research into Your Everyday!

From APAC Fraud Snapshot reports, to UK Brand Safety Consumer reports, to Best Practices whitepapers, TAG's research is here to support our member's day-to-day compliance as well as strategic planning. 

Visit our Data and Insight page 👉 tagtoday.net/insights

Let's Make Some Noise Together 🤝

We love it when TAG members highlight our work together to fight digital ad crime and improve transparency. Please send any TAG-related press releases, blogs, or other announcements to Andrew Weinstein at andrewwstn@gmail.com for review before release.