March 2, 2023

Fighting Ad Crime on All Fronts: Record Number of Companies Achieve "TAG Platinum" Status with All Three TAG Seals

TAG Platinum Companies Increase by >50% as Industry Leaders Extend Best Practices Across TAG’s Fraud, Malware & Brand Safety Certifications

WASHINGTON, DC – March 2, 2023 – The Trustworthy Accountability Group (TAG), the world’s leading program to fight criminal activity and protect brand safety in digital advertising, today announced a record number of TAG companies have achieved “TAG Platinum” status this year by successfully obtaining all three of TAG’s certification seals, including TAG Certified Against Fraud, Certified Against Malware, and Brand Safety Certified.

Platinum (1)

In total, 23 companies reached TAG Platinum status in 2023, a 53% increase over the 15 companies that did so in the prior year. TAG Platinum companies for 2023 included industry leaders like AdForm, Amazon Advertising, DirectTV, Google, Index Exchange, Initiative, IPONWEB, Kroger, Magna, Magnite, MediaBrands, MediaMath, MobileFuse, OpenX, Publicis Groupe, Sovrn, Spectrum Reach, SpotX, The Trade Desk, UM, Unruly, Xandr, and Yahoo!

"Fraud, piracy, brand safety, and transparency are tightly intertwined challenges, and a gap in protection in one area can quickly be exploited by criminals or cause brand damage in another,” said Mike Zaneis, CEO of TAG. "Happily, the leading companies in digital advertising understand that the best way to address the connected threats of ad crime, brand safety threats, and lack of transparency is a solid shield of TAG seals. By implementing industry best practices across TAG’s program areas, TAG Platinum companies demonstrate their commitment to a safe, transparent, and crime-free supply chain.”

Overall, 228 TAG certified companies earned a total of 317 seals across TAG’s Certified Against Fraud, Certified Against Malware, and Brand Safety Certified Programs in 2023, a slight increase from the 313 seals earned by 230 companies in 2022. A record two-thirds (67%) of this year’s seals were earned through independent validation, an increase from the 62% earned through independent validation in the prior year. 

Among the companies that obtained TAG Seals for 2023 are:

A+E Networks Healthline Media, Inc. Penske Media Corporation
A360 Media Hearst Communications Inc. Pinterest
ABC hellomagazine Pixalate
Activision Blizzard Media Horizon Media PLAYGROUND XYZ
Adform Hulu Playwire LLC
Adloox HUMAN Postmedia Network Canada
AdSquirel by OCM iion Precise TV
AdTheorent Immediate Media Premion
Amazon Advertising LLC ImpreMedia primis
Amazon Services LLC INCA ProData Media Group
amnet Index Exchange Protected Media
Aniview Industry (the 7Stars) Publicis Groupe/MMS USA Holdings
Annalect Infolinks PubMatic
Anura Solutions LLC Initiative Quantcast
Audacy InMobi Quotient
Audience Store Innity Rainbow Media Holdings LLC
Auto Trader Limited Insider Ranker
Bauer Media Inskin Media Reach
BBTV Integral Ad Science Rogers Media Inc.
BeachFront Media iONE Digital Roku Advertising
Beijing Reyun Technology Co. IPG Mediabrands RTB House
Bell Media IPONWEB RTBAsia
Bent Pixels ITN Digital Samsung Ads
Bidstack Scoota
Blavity John Ayling & Associates seedtag
Blis Media Jun Group SelectMedia
Boltive JustPremium Sharethrough Inc.
BounceX Kelly Scott Madison SHE MEDIA LLC
Captify Ltd. Shilo
carat KNOREX Sky
CBC Radio-Canada Kroger Sovrn
CMI Media Group (Cafe Media) LADbible Group Spectrum Reach
Conde Nast Leaf Group Spotify
Connatix LiveScore SpotX
Core LoopMe Taboola
Corus Entertainment Inc. m/SIX TAN Media
CPMStar MadHive Inc. Teads
Crimtan MAGNA GLOBAL Tegna
Criteo Magnite Telegraph Media Group Limited
Dailymotion Advertising Inc. Magnite + DV / MDV The E.W. Scripps Company Magnite CTV / MCTV The Irish Times
Decoded Advertising Mail Metro Media The Media Trust (TMT)
Dentsu Aegis Network Mantis The Trade Desk
DiDNA Marvel The Walt Disney Company
Digital Turbine Match Media Group The Weather Company, an IBM Business
DIRECTV MDC - Assembly TikTok
Dotdash Meredith MediaCom Tremor Video
DoubleVerify MediaCom North TripAdvisor
E-Planning.Net MediaMath TripleLift
EMX Digital/Engine Media Mediavine Twitch
Encore Digital Media Ltd Merkle Twitter
Enthusiast Gaming Meta Undertone
Epsilon/Conversant MGID Universal McCann Worldwide Miaozhen Systems Univision Communications Inc.
Essence Communications Inc. Mindshare Unruly
Essence Global Limited MiQ
Evening Standard MobileFuse, LLC Venatus
ExMarketPlace FZ Mobsta Inc Vericast Corp
Fandom Moloco Vevo
Financial Times MRC Media LLC/Valence Media Group Viant
Finecast National Geographic VICE Media
Fox Corporation Nativo vidazoo Ltd.
FreeForm NBCUniversal Vidillion
FreeWheel Neo Media World VRTCAL Markets, Inc
Gallery Media Group News Corp UK & Ireland Limited Walk in Media
GeoEdge Newsweek Publishing LLC Walmart, Inc.
GFR Media NGL Media LLC Warner Media, LLC
Global OctaveAudio Washington Post
Google ogury Wavemaker Global
GroundTruth Omnicom Media Group Wieden + Kennedy
GroupM Omnicom Media Group Ireland Xandr
Guardian OpenX Xaxis
GumGum Oracle Advertising Yahoo
Havas Media Outbrain Inc.  
Haymarket SXM Media  

“Breadth and depth are the key elements of every successful standards program, and this year’s certifications highlight both the breadth and the depth of TAG’s seal programs, with the breadth of 228 certified companies across every sector of digital advertising and the depth from companies increasing their number of seals and achieving TAG Platinum status,” said Todd Miller, VP Policy and Compliance at TAG. “We commend all of this year’s certified companies for their leadership and commitment to protecting the digital advertising ecosystem, and we look forward to working with them to strengthen and enhance our collaboration.” 

More information regarding certified companies is available by searching company name or each company’s unique TAG-ID via the TAG Registry. Additional information includes the specific seals awarded to each company, valid terms for each seal, and whether the seals were based on self-attestation or independent validation.

Additional information about TAG’s programs and the application process for TAG Registration and TAG’s seal programs are available at  

About the Trustworthy Accountability Group

The Trustworthy Accountability Group (TAG) is the global certification program designed to fight against criminal activity and protect brand safety in the digital advertising industry. TAG advances its mission of eliminating fraudulent traffic, facilitating the sharing of threat intelligence, and promoting brand safety by connecting industry leaders, analyzing threats, and sharing best practices worldwide. The 700+ member TAG community includes the world's largest and most influential brands, agencies, publishers, and ad tech providers. For more information on TAG, please visit