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European ad fraud is cut by 94% on TAG-certified channels

WARC's article
Friday, March 6, 2020

"Digital ads that met the standards set by the Trustworthy Accountability Group (TAG) witnessed 94% less fraud and invalid traffic in 2019 across five key European markets, according to an annual update from the advertising industry safety body.

TAG commissioned The 614 Group, a digital advertising consultancy, to conduct a benchmarking study based on 43 billion ad impressions served by three major agency holding companies across the UK, Germany, France, Italy and the Netherlands."

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