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TAG anti-piracy drive looks to block ad revenue from illicit content

The Drum article
by John Glenday // Tuesday, February

"The Trustworthy Accountability Group (TAG) has today launched a fresh crackdown on piracy in the form of a Europe-wide anti-piracy program designed to block revenues for websites that profit from illegal or stolen content.
Dubbed 'Project Brand Integrity', the initiative will be run by the advertising body and digital advertising insurance provider White Bullet. It will monitor pirate websites across the continent for digital ads representing major brands in order to alert and protect advertisers from inadvertent association with criminal activity."
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