A New Global Brand Safety Standard for Digital Advertising
New Digital Age's article September 16, 2020 By: Nick Stringer & Jules Kendrick
The COVID-19 crisis continues to be a profound global challenge: to human health, to our every-day lives and working routines, and to businesses, employment and economies. It is certainly a challenge to the advertising industry, and global advertising spend is forecast to decline precipitously as a result of this crisis. In this environment, brands face a range of challenges – from finding suitable ways to promote their businesses, to ensuring that their digital ads are not placed next to inappropriate content.