---
title: A New Global Brand Safety Standard for Digital Advertising
description: The Trustworthy Accountability Group (TAG) is a not-for-profit industry self-regulatory programme, established to tackle criminal activity in digital advertising.
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---

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# [News](https://www.tagtoday.net/news)

 September 16, 2020

# A New Global Brand Safety Standard for Digital Advertising

**New Digital Age's **article  
September 16, 2020  
By: Nick Stringer & Jules Kendrick

The COVID-19 crisis continues to be a profound global challenge: to human health, to our every-day lives and working routines, and to businesses, employment and economies. It is certainly a challenge to the advertising industry, and global advertising spend is forecast to decline precipitously as a result of this crisis. In this environment, brands face a range of challenges – from finding suitable ways to promote their businesses, to ensuring that their digital ads are not placed next to inappropriate content.

 [Read more..](https://newdigitalage.co/2020/09/16/a-new-global-brand-safety-standard-for-digital-advertising/?utm_content=buffer52551&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer)

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