---
title: Self-regulation reduces ad impressions on pirate sites by 79 percent
description: The Trustworthy Accountability Group (TAG) is a not-for-profit industry self-regulatory programme, established to tackle criminal activity in digital advertising.
image: https://www.tagtoday.net/hubfs/Current%20Files/TAG%20Logo_Primary.jpg
---

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# [News](https://www.tagtoday.net/news)

 May 6, 2022

# Self-regulation reduces ad impressions on pirate sites by 79 percent

**Mobile Marketing **article  
April 26, 2022  
By Tim Green

A new study by the [Trustworthy Accountability Group](https://www.tagtoday.net/) (TAG) has detailed a successful fightback against ad-supported piracy.

The first annual report for TAG’s Project Brand Integrity (PBI) initiative found that direct outreach by PBI prompted a large majority of UK advertisers (79 percent) to reduce their ad impressions on pirate sites.

Moreover, nearly half of that group (43 percent) ended nearly all ads on such sites while, among the brands that reduced their ads, there was an overall reduction of advertising on pirate sites by nearly two-thirds (66 percent).

[Read more..](https://mobilemarketingmagazine.com/self-regulation-reduces-ad-impressions-on-pirate-sites-by-79-percent)

 Topics: [News](https://www.tagtoday.net/news/topic/news)

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