March 5, 2020

TAG study shines light on ad fraud battle

Mediatel's article
Thursday, March 5, 2020

"A new report has revealed how advertising through the Trustworthy Accountability Group's certified channels drastically reduces online ad fraud. 

The 614 Group partnered with GroupM, Omnicom Media Group and Publicis Groupe to assess the impact of using TAG channels across the world. The results show a 94 percent reduction in digital advertising fraud when compared to industry norms."

Topics: News