June 20, 2023

MarTechSeries: TAG TrustNet Launches New Frontier in Transparency for Marketers Through Integrated DEI, Privacy & MFA Data

Partnerships With Neutronian, Deepsee.io & SafeGuard Privacy Will Help Marketers Achieve DEI Goals, Reduce Fraud, Improve Privacy Compliance

The Trustworthy Accountability Group (TAG), the world’s leading program to fight criminal activity and promote brand safety in digital advertising,  launched a new frontier in marketer transparency through the integration of robust industry data around DEI ratings, privacy compliance, and Made-for-Advertising (MFA) sites into TAG TrustNet, the technological framework for the TAG Certified for Transparency Program.

Through partnerships with Neutronian, Deepsee.io, and SafeGuard Privacy, TAG TrustNet will provide marketers with unprecedented visibility into their ad campaigns to help them achieve their diverse media spending goals, reduce MFA waste, and strengthen privacy compliance.

“Building on the success of our transformational partnership with the ANA to give marketers access to full transactional data across their supply chain, TAG is opening a new frontier in transparency that allows marketers to better achieve their diversity, anti-fraud, and privacy goals,” said Mike Zaneis, CEO of TAG. “By extending its capabilities to include a broad range of vital marketer priorities, TAG TrustNet can serve as an end-to-end transparency solution for brands and their partners.”

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Topics: News