May 8, 2020

UK AD Fraud Analysis Demonstrates Success of Coordinated Industry Anti-Fraud Programmes

MarTech Series' article
May 7, 2020

The Trustworthy Accountability Group (TAG), a self-regulatory advertising industry initiative to fight criminal activity in the digital advertising supply chain, released a snapshot of ad fraud in the United Kingdom, showing dramatically lower  Invalid Traffic (IVT) rates in TAG Certified Channels in the UK when compared with UK industry averages. Read more..

Topics: News