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UK AD Fraud Analysis Demonstrates Success of Coordinated Industry Anti-Fraud Programmes

MarTech Series' article
May 7, 2020

The Trustworthy Accountability Group (TAG), a self-regulatory advertising industry initiative to fight criminal activity in the digital advertising supply chain, released a snapshot of ad fraud in the United Kingdom, showing dramatically lower  Invalid Traffic (IVT) rates in TAG Certified Channels in the UK when compared with UK industry averages. Read more..

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