---
title: "‘A daily, hourly fight’: Digital ad fraud is worse than ever"
description: The Trustworthy Accountability Group (TAG) is a not-for-profit industry self-regulatory programme, established to tackle criminal activity in digital advertising.
image: https://www.tagtoday.net/hubfs/Current%20Files/TAG%20Logo_Primary.jpg
---

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# [News](https://www.tagtoday.net/news)

 January 9, 2019

# ‘A daily, hourly fight’: Digital ad fraud is worse than ever

**Digiday **article  
by Jessica Davies // Tuesday, January 9th, 2019

"The Trustworthy Accountability Group released its first report dedicated to the European markets and found that the picture was less bleak for those companies that had adopted TAG accreditation, which requires companies to meet a checklist of requirements including having a dedicated TAG compliance officer and implementing ads.txt. The report revealed that fraud rates dropped from an industry average of 8.99 percent to 0.53 percent — a 94 percent drop — according to the research."

[Read more...](https://digiday.com/media/daily-hourly-fight-digital-ad-fraud-worse-ever/)

 Topics: [News](https://www.tagtoday.net/news/topic/news)

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