January 9, 2019

‘A daily, hourly fight’: Digital ad fraud is worse than ever

Digiday article
by Jessica Davies // Tuesday, January

"The Trustworthy Accountability Group released its first report dedicated to the European markets and found that the picture was less bleak for those companies that had adopted TAG accreditation, which requires companies to meet a checklist of requirements including having a dedicated TAG compliance officer and implementing ads.txt. The report revealed that fraud rates dropped from an industry average of 8.99 percent to 0.53 percent — a 94 percent drop — according to the research."


Topics: News