October 17, 2023

Digiday: Omnicom Media Group aligns with SSPs through its CASA initiative to fight fraud and MFA abuse


Continuing its Advertising Week-related rollout of efforts to better define standards and create accountability within various elements of the media landscape, Omnicom Media Group today is targeting the vast world of programmatic buying and the sell side.


“The work coming out of OMG’s CASA SSP initiative has positive implications way beyond the U.S. market, with buyers all over the world able to leverage the enhanced reporting capabilities that OMG are establishing with leading SSPs,” said Mike Zaneis, president and CEO, Trustworthy Accountability Group (TAG), which is leading the fight to increase trust and transparency in digital advertising. “We see this initiative as very complimentary to the work we are carrying out at TAG Trustnet.”

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Topics: News