---
title: "Admonsters: What 5 Years of Minimal Fraud Should Tell the Market"
description: The Trustworthy Accountability Group (TAG) is a not-for-profit industry self-regulatory programme, established to tackle criminal activity in digital advertising.
image: https://www.tagtoday.net/hubfs/Current%20Files/TAG%20Logo_Primary.jpg
---

[![TAG Logo_Primary](https://www.tagtoday.net/hubfs/Site%20Assets/TAG%20Brand%20Images/TAG%20Logo_Primary.svg "TAG Logo_Primary")](https://www.tagtoday.net/)

# [News](https://www.tagtoday.net/news)

 June 22, 2023

# Admonsters: What 5 Years of Minimal Fraud Should Tell the Market

 

.

***For years, fraud seemed like an inevitable part of every digital campaign.***

With billions flowing through programmatic channels worldwide, the incentive for fraudsters to ply their craft was just too great.

Finally, the industry had enough. In 2014, the Trustworthy Accountability Group (TAG) was established to cultivate confidence and trust in digital advertising by facilitating collaboration among players across the supply chain to uphold quality and brand safety standards.

On June 21, TAG released its [fifth consecutive fraud benchmark report for Europe](https://www.tagtoday.net/pressreleases/europeanfraudstudy2023?hsCtaTracking=8975e3bd-4a95-47d6-aec8-57f872fb636f%7C6a766cb7-8afd-46ee-a11f-198d21b6df61), and for a fifth year in a row, IVT rates in TAG Certified Channels were below 1%.

[Read more...](https://www.admonsters.com/what-5-years-of-minimal-fraud-fraud-should-tell-the-market/) 

 Topics: [News](https://www.tagtoday.net/news/topic/news)

- Share
- [**](https://www.facebook.com/sharer/sharer.php?u=https://www.tagtoday.net/news/admonsters-what-5-years-of-minimal-fraud-should-tell-the-market)
- [**](https://twitter.com/intent/tweet?url=https://www.tagtoday.net/news/admonsters-what-5-years-of-minimal-fraud-should-tell-the-market)
- [**](https://www.linkedin.com/shareArticle?url=https://www.tagtoday.net/news/admonsters-what-5-years-of-minimal-fraud-should-tell-the-market)
- [**](https://pinterest.com/pin/create/button/?url=https://www.tagtoday.net/news/admonsters-what-5-years-of-minimal-fraud-should-tell-the-market&media=https://2848641.fs1.hubspotusercontent-na1.net/hubfs/2848641/Admonsters-min.png)
- [**](mailto:?body=https://www.tagtoday.net/news/admonsters-what-5-years-of-minimal-fraud-should-tell-the-market)

### Comments

## Community

- [Member Portal](https://members.tagtoday.net)
- [TAG Membership Registry](https://www.tagtoday.net/registry)
- [Working Groups](https://www.tagtoday.net/working-groups)
- [Platinum Status Members](https://www.tagtoday.net/certifications/platinum-status)
- [Awards](https://www.tagtoday.net/awards)

## What We Do

- [Anti-Fraud](https://www.tagtoday.net/fraud)
- [Threat Sharing](https://www.tagtoday.net/threat-sharing)
- [Brand Safety](https://www.tagtoday.net/brand-safety)
- [Transparency](https://www.tagtoday.net/transparency)
- [Certification Programs](https://www.tagtoday.net/certifications)
- [Data & Insights](https://www.tagtoday.net/insights)

## Membership

- [Membership Packages](https://www.tagtoday.net/membership/packages)
- [Membership Form](https://www.tagtoday.net/membership/form)

## About Us

- [What is TAG?](https://www.tagtoday.net/aboutus/)
- [Leadership Council](https://www.tagtoday.net/aboutus/leadership-council)
- [Team TAG](https://www.tagtoday.net/aboutus/team-tag)
- [TAG Policies](https://www.tagtoday.net/aboutus/policies)

## News

- [TAG Today Newsletter](https://www.tagtoday.net/blog)
- [Press Releases](https://www.tagtoday.net/pressreleases)
- [TAG in the News](https://www.tagtoday.net/news)

## Contact Us

- [Contact Us](https://www.tagtoday.net/contactus)
- [Complaints](https://www.tagtoday.net/complaints)

## Connect with Us

- [LinkedIn](https://www.linkedin.com/company/trustworthy-accountability-group/)
- [X](https://twitter.com/tag_today)

![](https://www.tagtoday.net/hubfs/2848641/Site%20Assets/TAG%20Brand%20Images/TAG%20Logo_Primary%20white.svg)

Copyright © 2026 Trustworthy Accountability Group. All Rights Reserved. [Privacy Policy](https://www.tagtoday.net/privacy/) | [Terms Of Use](https://www.tagtoday.net/terms/)