---
title: "AdExchanger: Be Careful What You Click For"
description: The Trustworthy Accountability Group (TAG) is a not-for-profit industry self-regulatory programme, established to tackle criminal activity in digital advertising.
image: https://www.tagtoday.net/hubfs/Current%20Files/TAG%20Logo_Primary.jpg
---

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# [News](https://www.tagtoday.net/news)

 August 18, 2023

# AdExchanger: Be Careful What You Click For

 

.

Speaking of online decorum (or lack thereof), malvertising and phishing scams are both getting worse, according to [recent research](https://www.tagtoday.net/hubfs/Exploiting%20Trust%20Social%20Engineering.pdf) from the Trustworthy Accountability Group (TAG).

Cybersecurity experts estimate that instances of phishing are rising 35% to 50% annually. Malvertising is expected to grow even faster, TAG VP of Threat Intelligence Mike Lyden tells [MediaPost](https://www.mediapost.com/publications/article/388277/threat-report-finds-malvertising-accelerating-due.html).

Since macroeconomic concerns are causing a drought in advertising spend, advertising is becoming an easier way to reach unsuspecting victims. Cybercriminals can win bids on unclaimed ad inventory at bargain-basement prices in the weak ad market.

[Read more...](https://www.adexchanger.com/ad-exchange-news/friday-18082023/) 

 Topics: [News](https://www.tagtoday.net/news/topic/news)

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