Speaking of online decorum (or lack thereof), malvertising and phishing scams are both getting worse, according to recent research from the Trustworthy Accountability Group (TAG).
Cybersecurity experts estimate that instances of phishing are rising 35% to 50% annually. Malvertising is expected to grow even faster, TAG VP of Threat Intelligence Mike Lyden tells MediaPost.
Since macroeconomic concerns are causing a drought in advertising spend, advertising is becoming an easier way to reach unsuspecting victims. Cybercriminals can win bids on unclaimed ad inventory at bargain-basement prices in the weak ad market.