TAG Today - May 2022
- TAG Evolution Session Convenes Industry Leaders to Discuss CTV Fraud
- TAG Partners With Iconic Industry Cybersecurity Conference
- Brand Safety Institute Shares Advice on Navigating Public Tragedies
- TAG in the News
- One More Thing
TAG Evolution Session Convenes Industry Leaders to Discuss CTV Fraud
On May 18, TAG held the first Evolution Session of 2022 on CTV Fraud in New York City - the second in a series of such conversations - to bring together key stakeholders from across the industry to discuss challenges and best practices in addressing CTV Fraud.
With attendees spanning top agencies, intermediaries, publishers, and anti-fraud vendors, the Session focused on identifying any gaps in anti-fraud detection and brainstorming additional anti-fraud measures that could be employed in the CTV space.
To kick off the Session, Dave Morgan, CEO of Simulmedia, and Sam Bloom, CEO of Camelot Agency, shared their experience in managing and delivering CTV campaigns. Both leaders emphasized the importance of first-party data, knowing and vetting your partners, and collaborating with the industry to further standardize CTV measurement, filtration and delivery.
Participants then engaged in a wide-ranging discussion about the challenges of CTV fraud, sharing real-world examples, and offering ideas for improvement of standards and practices. TAG staff is compiling the actionable items and ideas from the event, so key concepts can be brought to the Anti-Fraud Working Group and Brand Safety Working Group in the coming weeks for discussion and consideration.
Please be on the lookout for those sessions to be highlighted in your TAG Working Group Newsletter. We encourage all members to attend and share their CTV experiences, learnings, and recommendations.
TAG Partners With Iconic Industry Cybersecurity Conference
For more than 30 years, RSA Conference has been one of the leading forums for industry leaders to get timely insights, thoughtful interactions, and actionable intelligence on key cybersecurity issues.
This year, TAG is delighted to serve as RSA Conference’s association partner, so we can help TAG members attend, engage, and learn from their peers at this important event, all with an exclusive TAG discount.
The conference will take place in San Francisco from June 6-9 with both in-person access and a digital pass available. Attendees can watch more than 350 sessions on timely cybersecurity issues and 25+ keynotes from top industry leaders.
Email firstname.lastname@example.org to obtain TAG’s exclusive discount code, and to let us know you are able to attend. We hope to see you there!
Brand Safety Institute Shares Advice on Navigating Public Tragedies
As another violent tragedy dominates the news in the United States, TAG’s colleagues at the Brand Safety Institute share some valuable advice on how companies can navigate those sensitive issues around brand safety and suitability.
“A Cone Communications study in 2017 showed that 78 percent of Americans ‘believe it’s important for companies to stand up for important social justice issues.’ In fact, 70 percent of Americans said they believe companies have “an obligation” to take action,” notes the blog.
“Those numbers make it clear that corporate social responsibility is a matter of brand safety that goes beyond making sure exclusion lists are up-to-date and realizing that many publishers and platforms have adopted the best practice of pausing ads when tragedy strikes. Americans expect brands to stand up for the social values that are important to the society as a whole.”
To read the entire blog, visit: https://www.brandsafetyinstitute.com/blog/be-proactive-about-brand-safety-before-tragedy-strikes
TAG IN THE NEWS
From “MGID Awarded TAG Brand Safety Certification” in Business Review (Romania):
“MGID, the global advertising platform, announced it has met the rigorous standards required to achieve Trustworthy Accountability Group (TAG) Brand Safety Certification for its global operations.
“TAG’s certification recognizes MGID’s commitment to protecting brand advertisers by setting industry best practices for brand safety, including monitoring and detecting ad misplacement, ensuring all partner agreements adhere to brand safety and anti-piracy principles, documenting policies, and procedures to minimize ad misplacement, and employing pirate mobile app filtering.
“TAG Brand Safety Certified is the digital ad industry’s largest and broadest global brand safety certification program. Designed to significantly reduce the risk of the misplacement of advertising on digital media of all types, the program promotes the flow of advertising budgets to companies that set high standards and support the industry’s framework for brand safety.”
From “TikTok Achieves Trustworthy Accountability Group Certified Against Fraud Status” in Adweek:
“The Trustworthy Accountability Group confirmed that TikTok has achieved TAG Certified Against Fraud status for 2022, meaning that the video creation platform set industry best practices in order to ensure that ads are served in a fraud-free safe environment to actual people. …
“TAG CEO Mike Zaneis said in a statement, ‘As the digital advertising industry continues to evolve, it’s vital that the industry works together to combat invalid traffic across the digital advertising supply chain. We’re delighted to have members like TikTok help advance our mission of eliminating fraudulent traffic, and we look forward to continuing to work with them to continue to raise the industry’s standards and address new and emerging threats.’”
One more thing...
🧑🏻💻👨🏼💻👩🏽💻 - Leverage TAG Research into Your Everyday!
From APAC Fraud Snapshot reports, to UK Brand Safety Consumer reports, to Best Practices whitepapers, TAG's research is here to support our member's day-to-day compliance as well as strategic planning.
Visit our Data and Insight page 👉 tagtoday.net/insights
📣📣📣 - Let's Make Some Noise Together 🤝
We love it when TAG members highlight our work together to fight digital ad crime and improve transparency. Please send any TAG-related press releases, blogs, or other announcements to Andrew Weinstein at email@example.com for review before release.