Solving Billion Dollar Problems

TAG (the Trustworthy Accountability Group) is the leading global initiative fighting criminal activity and increasing trust and transparency in digital advertising.

TAG advances its mission by connecting industry leaders, analyzing threats, and sharing best practices worldwide.


Fraudulent Traffic


less fraud in TAG Certified Channels

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Threat Intelligence


the Criminal Calculus

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Brand Safety


decrease of brand ads on pirate sites

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Adobe Amazon Advertising BBC Bell CBC Spectrum_Reach_RGB Conde Nast dentsu logo_black Disney Facebook GoogleGroupM Require Partners...Magnite Wordmark-02 Meredith NBCUniversal Omnicom OpenX Oracle Pandora Pinterest Roku Snapchat TikTok Twitter Tradedesk YAHOO-LOGO-GRAPEJELLY-RGB-edit Viacom Walmart Washington Post Warner Bros

The INTERNATIONAL TAG community include the world's largest and most influential brands, agencies, publishers, and ad tech providers.

When you become a member you get "Verified by TAG" and listed in our registry for trusted partners to find.

Search the TAG Registry Become a member today!

TAG certifications show you are actively fighting fraudulent and criminal activity in the digital advertising industry

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Press Releases

In the News

Ready to get started?

Become a member today!

"TAG is doing such great work leading our industry’s efforts overall in this area [to make the digital ecosystem a safe place where marketers like Bank of America can connect with customers]."
Bank of America
Lou Paskalis
Senior VP Customer Engagement & Media Investment
"[W]e are committed to high standards in addressing fraud, malware, privacy, and brand safety concerns. We are excited to work with TAG... on the next generation of standards that build trust and value across the digital advertising industry."
Amazon Advertising
Christian Martine
Senior Program Manager
"Platinum Status from TAG is a great way for advertisers and publishers to separate the companies that are truly committed from those that may just be doing the minimum required."
John Gentry
"Our TAG Platinum Certification is another sign of our commitment to transform digital media through transparency and accountability"
Kroger | 84.51
Cara Pratt
VP, Commercial and Product Strategy for Kroger Precision Marketing