Solving Billion Dollar Problems

TAG (the Trustworthy Accountability Group) is the leading global initiative fighting criminal activity and increasing trust and transparency in digital advertising.

TAG advances its mission by connecting industry leaders, analyzing threats, and sharing best practices worldwide.


Fraudulent Traffic


less fraud in TAG Certified Channels

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Threat Intelligence


the Criminal Calculus

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Brand Safety


decrease of brand ads on pirate sites

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The INTERNATIONAL TAG community include the world's largest and most influential brands, agencies, publishers, and ad tech providers.

When you become a member you get "Verified by TAG" and listed in our registry for trusted partners to find.

Search the TAG Registry Become a member today!



TAG certifications show you are actively fighting fraudulent and criminal activity in the digital advertising industry

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Ready to get started?

Become a member today!


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