Solving Billion Dollar Problems

TAG (the Trustworthy Accountability Group) is the leading global initiative fighting criminal activity and increasing trust and transparency in digital advertising.

TAG advances its mission by connecting industry leaders, analyzing threats, and sharing best practices worldwide.

Eliminate

Fraudulent Traffic

88-94%

less fraud in TAG Certified Channels

Share

Threat Intelligence

Change

the Criminal Calculus

Promote

Brand Safety

90%

decrease of brand ads on pirate sites