"TAG is doing such great work leading our industry’s efforts overall in this area [to make the digital ecosystem a safe place where marketers like Bank of America can connect with customers]."

Senior VP Customer Engagement & Media Investment
Trustworthy Accountability Group (TAG) is the leading global initiative fighting to stop criminal activity and increase trust and transparency in digital advertising.
TAG advances its mission by connecting industry leaders, analyzing threats, and sharing best practices worldwide.
Fraudulent Traffic
less fraud in TAG Certified Channels
Threat Intelligence
the Criminal Calculus
Brand Safety
decrease of brand ads on pirate sites
When you become a member you get "Verified by TAG" and listed in our registry for trusted partners to find.
"TAG is doing such great work leading our industry’s efforts overall in this area [to make the digital ecosystem a safe place where marketers like Bank of America can connect with customers]."
"[W]e are committed to high standards in addressing fraud, malware, privacy, and brand safety concerns. We are excited to work with TAG... on the next generation of standards that build trust and value across the digital advertising industry."
"Platinum Status from TAG is a great way for advertisers and publishers to separate the companies that are truly committed from those that may just be doing the minimum required."
"Our TAG Platinum Certification is another sign of our commitment to transform digital media through transparency and accountability"