TAG_071_StateOfTheFight_MikeZ(TAG)-minMike Zaneis
Chief Exectuive Officer, TAG

Mike has spearheaded digital advertising's efforts in fighting criminal activity and increasing brand safety capabilities since his joining of TAG in 2015. Under his leadership, TAG's programs and tools have become the global industry standard in protecting digital advertising against ad fraud, piracy and malvertising as well increase brand safety. Currently, TAG has more than 700 global member companies, in 28 countries, across 6 continents.

Before TAG, Mike was EVP and General Counsel for the IAB, where the organization tripled its revenue and membership during his tenure. Under Mike's guidance, the IAB's Public Policy Office (which he created) grew to become the leading voice for digital advertising on legislative, regulatory, and legal issues. As General Counsel, Mike oversaw internal legal operations for IAB and provided leadership on key judicial proceedings impacting interactive advertising.

Prior to the IAB, Mike was the Executive Director of Technology and E-Commerce at the U.S. Chamber of Commerce.

11:00 - Welcome