TAG_071_StateOfTheFight_DevaBronsonTAG-minDeva Bronson
EVP, Global Head of Brand Assurance, Dentsu

Deva leads dentsu’s US and Global Media Brand Assurance offerings, bringing together Brand Responsibility, Brand Safety, and Brand Suitability to address evolving media threats and enable clients to make the best, most responsible media decisions. In this role, she partners closely with teams across the organization, such as the Investment and Economic Empowerment teams, to constantly monitor and understand best practices in deliverability, suitability, viewability, responsibility, and sustainability. Prior to taking on the Brand Assurance leadership role, Deva served as the EVP, Head of Digital Investment, leading marketplace strategy and positioning across digital and publishing for dentsu’s US media agencies.

A true digital native with nearly 20 years of experience in media, Deva spent several years within GroupM and Publicis, with clients spanning Tech, Pharmaceutical, CPG, Retail, B2B and Financial Services verticals. She also spent 3 years on the client side within the KFC, responsible for the development and launch of the brand’s digital marketing discipline.

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