VP, Advertising Product Development, Spectrum Reach
Alex Groysman is a veteran product and sales leader with deep expertise in ad technology and the wider digital marketing ecosystem. Currently serving as the Vice President, Advertising Product Development at Spectrum Reach, the ad sales division of Charter Communications. Alex leads an innovative product organization responsible for supply quality and brand safety initiatives, as well as developing digital marketing products for thousands of local SMB and enterprise marketers and agencies.
In prior roles, Alex worked with major TV programmers, distributors, and digital publishers to adopt programmatic advertising business models for monetizing inventory. Alex has also worked with marketers directly on the buy side developing media plans for performance marketing in the insurance, home services, and telco industries. Working across various traditional and digital media channels, Alex pioneered the use of programmatic advertising and deep data analytics to power advanced attribution modelling and drive customer acquisitions.
13:25 - The Inconvenient Truth: How Fraud, Piracy and Malvertising Collide