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TAG Honors First Five Companies to Achieve “Platinum” Status of All Four TAG Certifications

In the fight against criminal activity in advertising, our industry knows that we must stop every attack and plug every crack in the ad tech ecosystem. Five companies have taken an equally comprehensive approach in their internal systems by undergoing the rigorous application and review process needed to receive all four of TAG’s available seals.

Those companies – dataxu, LKQD Technologies, OpenX, SpotX, and Sovrn – are the first leaders to achieve TAG Platinum status by being TAG Certified Against Fraud, TAG Certified Against Piracy, TAG Certified Against Malware, and compliant with TAG’s Inventory Quality Guidelines.

“Not only is platinum the heaviest of the precious metals, it is also impervious to corrosion, so we felt that TAG Platinum was an appropriate designation for those companies that have taken all of the steps necessary to ensure that their digital advertising operations are impervious to the corroding effects of fraud, malware, piracy, and lack of transparency,” said Mike Zaneis, CEO of TAG. “Platinum status is TAG’s highest accomplishment, and we are delighted and proud to recognize the first five companies to achieve that status. We look forward to honoring more TAG Platinum companies over coming months as they also achieve that elite designation.”